11. “How Do I Know What to Write About?”
Just about everything you ever write online will be aligned with a keyword – that is, a word or phrase users type into a search engine when they’re looking for what you have to offer. There are plenty of great tools for keyword research that any professional SEO expert masters long before offering digital marketing services. Once your website is optimized for search, you’ll have lots of other opportunities to figure out what kind of content will resonate with your audience. For example, data analytics software will constantly show you all the interesting and unexpected keywords people use to reach your website. And, with social media and post-sale surveys, you’ll also be able to ask them what they want.
