14. "How Does Content Marketing Impact the Bigger Picture?"
Content marketing comes with several benefits that help companies grow, including the following: Expand brand awareness by providing value for your target audience. Foster trust and build credibility by delivering informative content. Fill your sales pipeline with quality leads through targeted lead generation campaigns. Conduct lead nurturing campaigns to move leads through the buyer's journey. The content you create and provide for your audience is valuable when you build an effective strategy around each potential touchpoint of your customers
