17. "What Is Inbound?"
The inbound methodology applies to all aspects of business. Inbound marketing is built around delivering value to your target audience. You attract them with helpful content, then personalize their experience by directly addressing their needs in a way they prefer. You can then nurture your qualified leads and continually educate them as you move them through their buyer’s journey. On a larger scale, inbound accelerates business growth in three stages, from attracting and engaging site visitors and leads to delighting new customers, which aligns with the flywheel model.
