24. “If I Only Have Time for Twitter or Facebook, Which Should I Use?”
This is a trick question. Twitter and Facebook have very different uses: Twitter is great for connecting with new contacts and meeting social influencers. Facebook is best for maintaining relationships with your pre-existing customers. You can usually maintain both a Twitter and a Facebook account without too much extra fuss. Since the goals of the platforms are different, though, it’s often better to customize your message on each one. The biggest difference between them is that while all Twitter “tweets” show up on every follower’s timeline, relatively few of your Facebook posts are delivered to your followers.
