35. "Which Elements Should I Prioritize?"
The first aspect to focus on is, you guessed it, your audience. You need to know who you're tailoring messaging for and how to position your brand in a way that catches and holds their attention. As you're branding your business, collaborate with your teams to define your mission statement, core values, and value propositions. All of these aspects influence the visual assets your marketing team will need to create (e.g., your logo, brand style guide, website design) as well as your brand voice.
