18. Differentiate Branding from Direct Marketing?
To differentiate between Direct marketing and Branding, let us discuss each of them separately with the methods involved. Branding: This entails an advertiser exposing the brand on major applications and sites which helps in reaching a large audience. The most popular methods include:Custom AdsYouTube adsRemarketing andDisplay ads targetDirect Marketing: In this type, the advertiser display interest in communicating with the target audience. The most popular methods here include:Dynamic search adsShopping AdsSearch Network Only.
