9. What does “branding” mean in digital marketing? a.Market segmentation b.Your target market c.Personal identity and image d.Putting your logo on products
Answer: C In digital marketing, branding refers to a company’s personal identity and image. Many people automatically think of visual identity when it comes to branding, such as a business’ logo, design and packaging. However, branding is far more than just your logo – it’s the overall identity and image of your business. Branding includes your tone of voice, style and overall persona of your business. Some companies are seen as knowledgeable experts whilst others are down to earth, relatable and friendly. The personality of your business is demonstrated through your branding, helping consumers to recognise your brand and relate to it.
