13. What is the name given to marketing to customers based on their location? a.Geographic b.Psychographic c.Behavioural d.Demographic
Answer: A Geographic segmentation means marketing to consumers based on their location. This is usually done according to area, such as postcodes, cities, counties or countries. However, you can also segment the market geographically according to whether the area is urban, suburban or rural. This type of segmentation is useful for large businesses which operate on a national or international basis as consumers in different regions will have different needs, wants and cultural characteristics. It is also useful for small businesses with limited budgets who are looking to focus their marketing on a defined area.
