15. What does CTA stand for? a.Consequence To Advert b.Call To Action c.Computer Tracked Actions d.Characteristic Tracking Advert
Answer: B CTA stands for Call To Action. This is a written directive that tells your audience exactly what you want them to do. An effective call to action will help to increase interaction, as well as your conversion rates. A call to action can be in the form of a text hyperlink, a button or even plain text without a link. The most important thing is that it tells the reader exactly what you want them to do next, whether it’s “buy now”, “contact us” or “subscribe today”. Call to actions are used in every type of digital marketing. You’ll find them on websites, landing pages, email marketing, social media posts, blog posts and even within videos. Whenever you want to tell your customer what to do next, you’ll need use an effective call to action to direct them.
