What is color theory?
Color theory involves selecting the right combination of colors from the palette or color wheel while ensuring they match the client’s brand. What’s also important is that color can help you communicate the brand’s message, and since human optical ability, psychology, and culture all influence how we interpret colors and brands, choosing the right color is crucial.
In the visual arts, color theory is a body of practical guidance to color mixing and the visual effects of a specific color combination. Color terminology based on the color wheel and its geometry separates colors into primary color, secondary color, and tertiary color. Understanding color theory dates to antiquity.
