How does brainstorming help in the ideation process?
With the help of associative thinking, a designer tries to develop many ideas to reach the one closest to the design required. Keeping the specific objective in mind, the designer may brainstorm many ideas to select one among them to serve the purpose. A well-defined pattern of thinking is necessary. For instance, the idea of smart-phones must have come from keypad cell phones, which have been developed from cordless phones, which again must have generated after the hand-phones or the telephones. A creative idea is generated by various oppositions, contradictions, and chosen from those closely related. This forms the process of ideation.Final Answer A single idea may not always be enough and appropriate. Therefore, brainstorming helps in the ideation process to reach the most novel and unique idea that will form the basis of the required design. It is important that a lot of ideas are formed so that one among them can be chosen by further analysis and observation.
