How will you choose colour in your design if your target audience is international?
Colours have the power to communicate a message. Your design always has a target audience, and the colours you use either capture their interest or turn them against you. The target audience is categorized based on age groups, professional sectors, religion, political and regional diversities. So while designing all the factors must be considered. For kids the colours must be bright and colourful, for adults, it’s mostly something elegant and not so bright. The occasion must be considered too. When the design is for a large audience it must be internationally released and selecting neutral colours is the right choice. Neutral colours help because one cannot exactly pinpoint who the viewer is or what they seek so the neutral colours ensure that no one gets offended.
