Explain the difference between print and electronic media, giving examples of their advantages and disadvantages.
Print media is the advertisement by the means of printed medium i.e. hard copy, whereas in electronic media communication takes place by the means of electronic mediums. For example, for a food commercial, electronic media especially television is most suited as it covers a large audience, gains quick attention, and can certainly reach the user as it is repetitive whereas print media isn’t preferable in most cases as it covers only a limited audience and has creative limitations. On the other hand, educational information like survey reports, analysis is best communicated through print media like textbooks as it covers a large screen space and reaches the target audience whereas electronic media communication is likely to lose its effect.Final Answer Educational information, matrimonial and campaign advertisements, which were once communicated through print media is now reaching the audience though electronic media. Both medias require the audience to have access to certain amenities. Hence in certain cases the audience’s constraints do affect the communication.
