For a rural campaign on ‘save the girl child’ which media would you use and why?
A rural campaign mostly takes place in rural areas like villages, countryside etc. For an active communication to take place, direct reach must be ensured. Hence, a suitable medium would be road shows. A campaign themed “Save the girl child” requires us to reach the target audience needing the awareness program. People from rural areas are less likely to travel or commute often in their locality and prefer social gatherings within their society a safer option. These limitations can certainly be transcended by conducting road shows.Final Answer The audience belonging to the rural backgrounds have limited access to electronic media and in certain cases printed media too. Road shows, Vehicle graphics and hoardings are some suitable media to successfully advertise a rural campaign.
