For an advertiser, what are the advantages and disadvantages of multiple radio and television channels?
For an advertiser, the pros of using multiple radio channels and television media are large. Some of them include better audience coverage, gaining quick attention from the target, various and multiple chances to cast the advertisement. On the other hand, the cons include financial constraints, completions from fellow advertisers, creative demands, having to repeat certain commercials to get the proper reach and to afford the required screen time. Final Answer As an advertiser, dependent on television and radio media, one should plan, schedule, and anticipate the outcome and reach of the advertisement, considering issues that may not come to attention to the audience. Ultimately the advertiser has to make it look effortless.
