List out the various objectives for designing an ad-campaign.
The basic objectives of advertising are to hold buyers or consumers, to create new consumers and lastly to attract and convert competitor’s buyers towards self. Other possible objectives could be to inform about or introduce a new product or service. Or suggest a new use of a product, to remind and persuade. The client usually is clear about the objective, the campaign is planned. Advertising campaigns differ in strategy, hence the creative approach too differs. Final Answer Basic objectives of designing an ad-campaign are to hold buyers, create new consumers and convert competitor’s buyers towards self. Other objectives could be to introduce a new product or service, or suggest a new use of a product, to remind and persuade.
