Make a list of people who would come under creative side of the advertising business.
An advertising business consists of various departments like research, planning, client servicing, creative department and general administration. The creative team is headed by the Creative Director, with sub-groups for Art Direction, Copy Writing, Audio-Visual Scripting, Photography and all things related to the creative and aspects of design. In the creative department, there are two sub categories: Visualization: The visualization team is the one which actually generates ideas and work on the concept, theme, copy, visual etc. looking at pros and cons and options, before presenting the creatives to client. After the basic approval from the client they proceed with artworks and executing the assignment. Production and Execution: They look after the production, offset and digital printing, fabrication and manufacture and installation of things designed by the art department.
