The ‘series of various promotional activities’ is called: a.Promotion b.Campaigning c.Web telecast d.Door to door selling
(a) is correct Promotion consists of an entire set of activities, which convey the product, brand or service to the customer. The main idea of promotion is to make people familiar, attract and thereby prompt them to buy the product, in preference over others. Hence promotion is the right option. (b) is incorrect There are several types of promotions. Campaigning is one of them. A promotional campaign is an important marketing tool when it comes to the matter of introducing a new service or product or expanding your market reach into new spaces. Hence it is not the right option.(c) is incorrect Web telecast is one of the different types of promotional activities. Majorly, a webcast is the best way to convey a message & build a brand through promotions on hosted channels. Webcasts boost the impact of corporate messages, key events, and meetings. Hence webcast is not the correct option. (d) is incorrect Door to door selling is a promotional technique which uses the direct involvement of a salesperson in promoting business. In this method the salesmen walk from door to door, trying to sell or advertise a product or service to the general public. Hence door to door selling is the wrong option.Final Answer (a) Promotion
