Which are the different ways to reach out to your target audience?
Reaching out to the target audience is a collective result of the following activities Advertising Packaging Public relations Direct sales Internet/Digital marketing Social media marketing Sales promotions Marketing materials PR activities The role of you as a marketing manager is to find the best mix of strategies that can work to meet your goals. Also, some channels can rope in good benefits to one company and for the other business model, it would make no sense. So during your marketing interview, you can think about which activities can work for them and back a strong reason for the same, depending upon their business model.