Can you name a project that you found challenging? What made it difficult?
In my previous role, I was tasked with a logo redesign that came with a number of very specific requirements. I had to retain the essence of the brand but give the logo a touch of creativity to match the new digital book publishing services offered by Company ABC. I kept the logo simple with a solution that retained the color scheme of the brand and used the same theme. Since the company specialized in publishing, I retained the book jacket concept but altered the typography to give it a modern twist. The client was delighted with the logo and mentioned that I had captured the essence of the company and their products.
