What’s your process when you start working on a new graphic design project?
When I start working on a new graphic design project, I ask as many questions as I can to clarify the brief. I always ask what the client’s vision for the project is and what success would look like, in terms of specific features and elements. Since I recognize that the client’s vision is of crucial importance and that alignment with the brand is key, I try to gain a solid understanding of the brand identity in order to be able to incorporate it in my work.