Despite my ability to interpret design briefs well and ask clarifying questions as needed, on one occasion, one of my clients suggested that the webpage I had designed wasn’t aligned with the brand. They didn’t like the typography I had chosen.
Although I thought the typography reflected Company 123’s brand (it was a finance and banking company and I had chosen a bold typeface with plenty of white space), the client requested that I vary the font.
We decided to make changes, and I incorporated his ideas by asking a few questions to further clarify the brief. The final result reflected the client’s goals and vision.