Why do you need to create a customer journey map?
This is an important marketing interview question that is based on your experience as a professional. In marketing, the customer journey map highlights how the user buys the product. For marketers, creating a customer journey involves understanding the buyer persona, his/her needs from a product/service, potential pain points while buying a product, etc. After creating this map, marketers can resolve any issues and make customers trust the product/service. Mention to the recruiter how you can create a customer journey map with a few examples and different stages.
