What do you know about advertising research?
Ans. Advertising is one of the strongest pillars of your marketing plan and it involves advertising messages (planned for different goals like promotion, information, etc.) that are used to reach large audience groups. Thus it requires extensive marketing research and a strong strategy. Basically, advertising research is associated with the following questions: Who are your target customers? Which mode/ medium of advertising works well for your product/service? What is your planned budget? What are your success metrics? What should be included in your message?
