Could you tell us how familiar you are with Google Analytics?
This is a tricky question because the interviewer is looking for how well you can implement this popular digital marketing tool. So, if you have simply tinkered with it in your previous job, do not forget to specify that you are a beginner and willing to learn. But, if you are experienced with it, do supplement your answer with ample reasons why every brand with a website should use it. Ideally, you can talk about customizing reports, holistic audience insights, what kind of content do the audiences prefer, and so on.
