Why is offline media also important for digital marketing? Which offline channels will you use today?
Offline media expands the reach of digital marketing. While using online mediums is cost-effective, there are many benefits of using both online and offline channels when it comes to expanding the reach and driving more ROI. Another reason to use offline marketing is when a brand is exploring different local markets. Offline marketing is also beneficial when it comes to converting customers from offline to online. Some of the important offline channels are radio, TV, electronic billboards, etc.
