Question 38. What Is Customer Life Cycle?
The life cycle of the customer is the process the customer has been undergoing to be with company for all the years. This includes the customers purchase history, perhaps how often she taken advantage of special offers directed at her or her customer class. Depending on what company identify as important to customers return on investment (ROI), it could also include customers marketing value to company and how much revenue that marketing value could be worth indirectly
