Question 57. What Have Been Your Most Striking Findings? What Data Have Really Shocked You?
It is hard to say ‘striking”. However we did have some valuable and interesting findings in our research. For example, about one year ago, while very few large online companies promoted their businesses through offline ad media and while the online advertising community doubted about the effectiveness of offline promotion, our research. Online Promotion Strategy Study, shows that offline promotion (for web businesses) is one of the most effective promotion methods.
