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Preeti Tripathi

Job Interview Skills
English
2 years ago

28. What are the types of Keyword Matching available in Google Ads?

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Abhishek Mishra

2 years ago

Ads may show on searches that have the same meaning or same intent as the keyword. Of the 3 keyword matching options, exact match gives you the most control over who views your ad, but reaches fewer searches than both phrase and broad match.

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