Explain five points of importance of directing function of management.

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Muskan Anand

2 years ago

The importance of directing function is as follows: (i) Directing helps to initiate action by people in the organisation towards attainment of desired objectives. (ii) Directing helps to integrate employees individual effort and thus to achieve organisational performance. Thus, it ensures that the individuals work for organisational goals. (iii) Directing provides motivation and leadership and thus guides employees to fully realise their potential and capabilities. (iv) Directing helps to bring needed changes in the organisation smoothly. Through effective motivation, communication and leadership, this function helps to reduce resistance and develop required cooperation in introducing changes in the organisation. (v) Effective directing helps to bring stability and balance in the organisation since it fosters cooperation and commitment among the people. 

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