What is the difference b/w CPV & CPC ?

user image

Sundaram Singh

2 years ago

CPC stands for cost per click. With CPC, an advertiser pays every time someone clicks on their ad in an ad campaign. In contrast, CPM stands for cost per thousand impressions. Using this model, advertisers don't pay for clicks on the ad, but they pay every time the ad is shown.

Recent Doubts

Close [x]