Differentiate Between Brand Extension And Line Extension? Can These Both Happen At Once? Give An Example.
Brand Extension: Where a company uses its existing brand name to launch new products in other categories. Line Extension: It is a type of brand extension. Line extension trap should be avoided to extend brand in products hurting the consumer’s regard for a company. Example of both the above in a single category – Will Sports is an example of a brand extension to launch a new line of products.
