The world of digital marketing is in a constant state of evolution due to technological advancements and consumer changes. As we approach 2025, Vipunk needs to study and adapt to the emerging trends that look to shape the industry. Here are some digital marketing trends we're seeing as we enter the next era of offline marketing. India has joined the top 5 in internet consumption worldwide. At present, more than 60 crore out of a total of 90 crore consumers in India are using the internet.
Source: safalta
Of which, by 2021, 53 crores were using some medium or the other of social media. In the digital revolution that came after the launch of Jio, people started getting cheap internet, after which its consumers are continuously increasing. In today's era, there is no fixed age for Internet users; children of all ages, students, youth, middle-aged, and old people are using it. According to a survey, due to this, the continuously growing digital advertising industry is going to touch the figure of Rs 539 billion by 2025. Meanwhile, lakhs of jobs will be created in this sector. With this, India is emerging as a big digital market globally. Its expanding scope will provide more than 30 lakh jobs in the coming time.- The global digital marketing spend is expected to reach $441.8 billion in 2023.
- The average person spends 14 hours and 31 minutes online per day.
- Mobile accounts for 53.3% of all website traffic.
- 92% of consumers use social media to research products and services.
- The most successful type of content marketing is video marketing.
- 80% of consumers prefer video over written text.
- 80% of marketers have gained information by using video as a marketing instrument.
- 88% of marketers were pleased with the video ROI.
- 85% of marketers praise videotape as a useful way to gain attention.
- 74% of marketers stated that they used visuals in their content more than 70% of the moment.
- Digital marketing channels account for 72% of the total marketing allocation.
- Utilizing videos on landing pages can grow conversions by 85%.
- 45% of companies lack a well-designed digital marketing process.
- 70% of businesses don't track the ROI of their digital marketing efforts.
- 54% of consumers have unsubscribed from a company email they previously opted in to.
- 91% of email users unsubscribed from a business email they previously opted for.
Table of Content
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Scope of digital marketing in India
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Future of digital marketing
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Trends in Digital Marketing
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Interactive content
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Influence of social media influencer
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Video content
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Channel marketing
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Artificial Intelligence (AI)
Scope of digital marketing in India :
According to a survey by Forbes magazine, 82% of consumers make purchases or research online. Companies have introduced visibility through digital platforms to bridge the gap between customers and brands. With a population of approximately 2 billion, India is the second largest country in terms of population and active internet users. This makes it one of the largest markets, and the growing market demand reflects the country's huge growth potential. Therefore, if one has the required expertise and understanding in this field, one can be successful in this dynamic field. Moreover, the usage of digital platforms in India has been continuously increasing since the creation of Digital India by the Ministry of Electronics and IT. According to economists, the plan could boost GDP by US$1 trillion by 2025. It can also help in many other areas including the creation of jobs, increased labor productivity, expansion of the private sector, and government income generation. According to research from Goldman Sachs, the future value of digital marketing will be US$160 billion by 2025, three times its current value. This figure applies only to Indian internet businesses.
Future of digital marketing :
Internet usage has increased since the COVID-19 pandemic. Today, almost anything can be done online, including purchasing prescription medicines and getting food delivered to your home. In such an environment, the use of digital marketing is an important tool to meet the growing customer demand and reach the right audience. Additionally, future generations will be immersed in the digital environment and will be accustomed to conducting all their businesses online. Companies that have not yet entered the world of digital marketing should do so now to avoid being left behind.
Trends in Digital Marketing :
Every year, as more companies enter the market and new technology is developed trends in digital marketing change. The industry in 2023 will be dominated by some of the major trends listed below.
Interactive content :
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Although interactive content is not new to the industry, it has never been used as widely as a marketing strategy as it is today.
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They increase a potential customer's engagement with your company and provide you with more opportunities to gather data that can be applied to enhance your digital marketing strategy.
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One of the newest ways to publish interactive content is social media marketing.
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Social media marketing approaches have expanded and will continue to have a significant impact on the field of digital marketing.
Influence of social media influencers:
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Advertisers across many sectors are working with social media influencers to strengthen their business's brand position in the market.
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It has been demonstrated to be an effective digital marketing strategy, as consumers are more willing to trust other consumers' evaluations than a company's advertisements.
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Consumers are likely to see fewer celebrity endorsements in the future as they become comparatively tired of them.
Video content :
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Video content will continue to be a popular marketing strategy in 2023 as digital marketers take advantage of people's short attention spans and tendency to watch content rather than read it.
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According to YouTube, the most used video platform in the country, 55% of video viewing in India is done through mobile devices.
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More people are becoming aware of the possibility of using recent or fresh photos in web searches for similar images.
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Thus the scope of applications for digital marketing has increased significantly. By using strategies like adding relevant keywords to the titles of your images and videos, alt text in image descriptions, and other similar methods, advertisers can make it easier for potential customers to find them.
Channel marketing :
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While websites are now important for all organizations, it is best to employ a variety of media delivery platforms to effectively connect with your target audience. This strategy, often referred to as "omnichannel" marketing, gets rid of any limitations or "silos" imposed by different media.
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The idea is that customers can access a range of media before and after purchasing to learn more about and engage with your product (or service). If the transition between these multiple platforms is not seamless, the experience may suffer and sales may be lost.
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For example, a product advertised on television must also have a web tie-in that is compatible with desktop and mobile devices.
Artificial Intelligence (AI) :
- Artificial Intelligence (AI) can help digital marketers evaluate user data more effectively to further personalize the customer journey.
- AI also provides users with a better-tailored experience by providing customized assistance throughout the entire shopping process.
- Businesses can provide this type of customer service by programmatically targeting particular audiences with their advertising.
- Businesses may now learn a lot about their customers and the best ways to target them thanks to artificial intelligence (AI).
10 Digital Marketing Trends
Artificial Intelligence :
AI Is The Future! It's Among The Trends In Digital Marketing Right Now. Before talking further on this, let us first know in brief what is Artificial Intelligence? To understand Artificial Intelligence in simple words, let's start with its literal meaning. Artificial means that which is created, not natural, and Intelligence means the ability to think, understand, and make decisions. So basically AI is a technology that gives a machine the ability to think like the human brain. What will be the impact of AI on Manpower is a matter of debate, but AI is the future, so there is no scope for debate in it. Google Search, and Google Voice Assistant, all these are examples of AI, and one example that is much discussed these days is ChatGPT. ChatGPT itself is one of the latest Digital Marketing Trends In 2024. This is being seen as a revolution in the content industry. It is believed that by 2025, 97 million people will work in the field of AI. The AI market is growing by 120% every year and 83% of companies claim that AI is a top priority in their business plan.
Marketing Automation :
Automation means minimizing human efforts by using technology. Automation is popular across all industries, not just in digital marketing. But here we will talk about Marketing Automation. Marketing Automation is like software that can perform repetitive tasks without any human intervention. Many tasks can be easily performed through Marketing Automation like Email Marketing, Social Media Postings, Personalized Offers, and Updates Relating to Information, etc. Let us understand this with an example.
- Every brand posts posts related to Festival Greetings on its social media account.
- In such a situation, Automation permits them to schedule all the posts in advance by setting a particular date and particular time and they will be posted automatically at the scheduled time.
- Automation has made Digital Marketing very easy and it will continue to make the Digital Marketing Process effortless in the future, hence it has been included in the Latest Digital Marketing Trends.
- As far as the data related to automation is concerned, it was predicted that by the end of 2022, humans will do only 58% of the work and the remaining 42% work will be managed by machines.
- 77% of marketers believe that using marketing automation has increased their conversions.
- Whereas 51% of businesses are using Marketing Automation and more than half of B2B Enterprises want to implement technology in their business.
Chatbots :
If you have ever booked a ticket from IRCTC, you must have seen Disha there, she is not a girl but IRCTC's Chatbot who helps you while interacting with IRCTC. Numerous chatbots, such as Disha, are available around the clock and can solve most of your concerns without the assistance of a human chat representative. Chatbots have greatly improved the digital presence and also improved the user experience, hence it has been included in the latest digital marketing trends. Chatbots are also called Conversational Agents and like AI, Chatbots will create a boom in customer relations by reducing human intervention. Some surprising statistics show that a Customer Care Representative; Handles an average of 17 interactions per day. Whereas if Chatbots are used then 2.5 Billion Man Hours of a business can be saved. About 74% of customers prefer to interact with Chatbots instead of Human Agents. In 2024, it is expected that Chatbots will be able to deal with 90% of financial and healthcare inquiries.
Shorts And Reels :
You must have also noticed that people spend hours on YouTube Shorts and Instagram Reels even though this is the shortest form of content! You will say that this is true, but why are you mentioning this in the articles describing the digital marketing trends of 2024? The answer to this is also very simple, now wherever there is traffic, marketing will also be done there.
- If we talk about YouTube Shorts, till now its maximum length is 60 Seconds and about 72% of YouTube Shorts are more than 15 Seconds.
- Are you aware of the daily number of views that YouTube Shorts receive ?
- 50 billion; in 2022, this amount was only 30 billion. Whereas if we talk about Instagram Reels, its maximum length is up to 90 seconds.
- According to Meta's data, Instagram Reels Advertisements can reach 675.3 million people.
- According to Hootsuite analysis, Instagram Reels get on average 300 to 800 likes, while the content uploaded on IGTV gets only 100 to 200 likes.
Social Media Marketing :
There may be no need to explain how important and effective Social Media Marketing is, nor to explain why it has been included in the list of Digital Marketing Trends! Nowadays even children know about Facebook, Instagram, and Twitter. If we look at some surprising statistics, in January 2024 there were 467.0 Million Social Media Users in India alone, then the world is very big. But this classification is in terms of Brands and Digital Marketers. For common people, these are just social media apps.
At this time, social media is as important for marketers as Arjun in the war of Mahabharata! Be it Influencer Marketing, Content Marketing, or any other marketing tool or strategy; Everyone's dependency is on Social Media, and hence it is considered one of the most important Digital Marketing Trends In 2024. Well, along with Social Media, there is another term that is much discussed these days – Social Commerce. Facebook, Instagram, and other social media sites are examples of social commerce. To promote and sell products using. Social Commerce Professionals; Interactive Graphics, Posts Etc. Publish so that customer engagement increases and sales also increase.
Mobile Marketing :
Why was Mobile Marketing Included in Digital Marketing Trends 2024? As soon as you respond to a simple question, you will receive the solution to this one.
Are you around your computer or laptop all day long or near your mobile phone? The mobile has it! Now every time you are sitting near the computer and laptop, in the same way, your users will not access your profiles, content, and website every time through laptop or computer but will access through mobile.
Despite knowing this basic thing, there are dozens of websites that are not mobile-optimized.
Whenever users access them through mobile, it either does not load properly or crashes, which increases the bounce back rate and also spoils the user experience.
Both Mobile Optimization and Mobile Marketing are very important, and the statistics also show this.
According to a survey, mobile advertising spending will reach approximately $413 billion by 2024.
Apart from this, in 2022, about 60% of the money spent on digital advertising was spent on mobile marketing.
93% of people use their smartphones to find local businesses.
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Content Marketing :
In the digital world, if there is any currency, it is content. What to do, content is so important. As you all know, Content Marketing is a technique in which relevant content is created and distributed to a defined or target audience. Content comes in a variety of formats, including blog posts, articles, short paragraphs, ad copy, video scripts, etc. It is called " The Content That Speaks For You! Your content tells about you. It is through content that you provide value to the audience. As the audience starts getting value, they will trust you and then based on that trust, they will engage in monetary transactions with you. Many of you must have watched Shark Tank India and noticed that the focus of the Sharks is always on branding and content. A large part of branding is also related to content. The simple principle is, that the better the content, the more engagement and the better sales. Since we have talked so much, let us also look at some statistics related to this. 29% of B2B marketers believe that their organizations are running very successfully today because of content marketing.
Influencer Marketing :
How can it be possible that we talk about the digital marketing trends of 2024 and not talk about Influencer Marketing? Do you remember Actress and Entrepreneur Parul Gulati who appeared in Shark Tank India? Yes, the same one who is the founder of Nish Hair. She used Influencer Marketing in the best way and if we talk about her Projected Net Profit this year, then she will earn Rs. 5 Crore this year. If we talk about Nish Hair's Net Profit in 2022, then this brand earned 30% Net Profit in FY 2022. Whereas if we look at the marketing spend of Nish Hair, Parul spends only Rs 1.83 Lakhs per month on marketing, whereas many businesses spend 10 to 40% of their earnings on marketing, yet are not able to make sales worth crores. Parul As An Influencer promotes her product herself and apart from her business, she also earns money from Acting and Influencing. On Instagram, he has 1.4 million followers.
Omnichannel Marketing :
Let us know why Omni Channel Marketing has been kept on the list of Current Trends In Digital Marketing. Through the Omni Channel Marketing Strategy, you give options to your customers so that they can communicate with you through different marketing channels and purchase or acquire your products and services from different marketplaces and websites. It is not necessary that these multiple channels are completely brand-owned or that your brand or business has ownership rights over them, your products or services must be available for purchase through those channels, where your customers can find them listed. Let us understand this with an example, through this, you will understand along with Omni Channel Marketing why we have kept it in digital marketing trends. This means that Bata products can be purchased from many places information about their products can be collected and feedback can also be given on their products. With this, customers get multiple buying options, their ease of buying increases and brand trust increases due to omnipresence i.e. availability on multiple channels. On the other hand, through Omni Channel Marketing, brands can cater to a larger audience, that is, they can deliver their goods to more people.
Voice SEO :
In earlier articles, we had also talked about Voice Search, and due to its increasing popularity, we had also included it in Digital Marketing Current Trends. But if we talk about digital marketing trends of 2024, then here we will not talk about Voice Search but Voice SEO. You must be aware that we got Voice Search with our Smartphones around 2014. After this, it became quite popular and with time Smart Speakers also came into vogue. According to an article published in Businessworld.in, there has been an increase of 78% in voice searching on Google in 2022 as compared to 2021. Through Voice SEO, keywords and keyword phrases are optimized according to voice search in the content so that whenever someone searches your business or related keyword through voice assistant, your content is easily visible to them. Through Voice SEO, the content is optimized so that the Voice Assistant can easily find it whenever relevant keywords are searched on the search engine through Voice Search. Google itself has said that the use of voice search in India is twice the global average voice searching. However, Voice SEO is still a new concept and it will be interesting to see how and in how much time this marketing tool makes a strong place in the world of Digital Marketing.
In this article, we talked about Top Digital Marketing Trends and learned what has changed in the Digital Marketing World! Many big advancements have been seen in the digital world in 2024, be it AI, the use of Chatbots, or Automation; All these have changed the structure of Digital Marketing a lot and that is why we mentioned them in the article Digital Marketing Trends 2024. The advent of technologies like AI and Chatbots will have a direct impact on the people working in the world of Digital Marketing and this market will become more competitive. Only that person will be able to sustain this and will follow the current trends in digital marketing and understand the nuances of digital marketing. Despite there being thousands of marketers in the world, why are there only a few who make good earnings and the rest do not? This is because very few Digital Marketing Practitioners are implementing the trending Techniques and strategies related to Digital Marketing at the right time. They know very well what the current Digital Marketing Trends are and how to use them. Knowing, understanding, and implementing current digital marketing trends are 3 different subjects. Only with the correct implementation of these trends will you be able to be successful in this digital world.
How can you become a digital marketer ?
Digital marketers need strong writing and social media skills along with a good understanding of data analytics. Most digital marketing positions require a bachelor's degree. You might also want to take a digital marketing course or attend a digital “boot camp.” Additionally, completing an internship while in school can be useful. A master's degree in digital marketing can be useful but is not considered essential.
How can you become a digital marketer ?
What skills are needed in digital marketing ?
Strong communication skills are essential if a marketer wants to be successful in telling the story of a company or product to potential customers. Data analysis skills are also important to understand how well a marketing campaign is performing and where it can be improved. Finally, social media skills are another must.
