Best 30 Social media marketing tools

Safalta Expert Published by: Mridul Bhardwaj Updated Sat, 18 May 2024 01:33 PM IST

Highlights

These Tools have potential to improve awareness of the brand while enhancing relations with potential customers. All over the world more than 90% digital marketers are using these tools.

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Social media marketing is important because it allows businesses to connect with their customers and followers in a very personal way. Social media has been changing at a very fast pace in the last few years. entry of Ai puts another feather on the  hat & makes  social media more dynamic in nature. Now one can drive traffic to his/her site & find new clients more efficiently & effectively with the help of social media tools. Social Media marketing tools also help in tracking existing customer and in making the bond more strong with them. The whole thing is that social media marketing tools are the keys to digital and Social Media marketing.

Social Media marketing tools are the ultimate solution for becoming productive and successful as an individual or agency in the field of social media marketing.

Source: Safalta

Powerful social media marketing tools are the most important thing for any digital marketing agency. Without Social media marketing tools, all the money and time spent on social media marketing will be wasted because, without the right social media marketing tool, you will never find and reach out to the correct audience of the particular product or service. Managing a single social account means crafting engaging content, publishing posts, tracking campaign performance and answering your followers’ queries daily, Imagine doing this for two or more platforms.

Social media marketing tools cannot only be used for digital marketing on social media platforms but through social media marketing tools, one can manage different social media platforms at the same time very smoothly. These tools can run different types of advertisements on different types of social media platforms for different types of audience at the same time without any confusion.These Tools have potential to improve awareness of the brand while enhancing relations with potential customers. The best part is that they are easy to use.

Table of Contents

  • Some benefits of social media marketing tools

  • Types of social media marketing tools.

  • best 30 Social media marketing tools

  • Final Thoughts 

Some benefits of social media marketing tools are:

1. Automates tedious tasks and processes 

Social media marketing tools can be used to do tedious tasks and processes like:

1. Content Creation:

Share valuable content to engage the audience.

2. Post Scheduling: 

Schedule post for the next day or next month. 

3. Boosting post: 

By communicating with other tools, a social media marketing tool can boost social media advertising at a fast pace.

2. integrates with multiple other marketing tools:

Social media marketing tools can integrate or connect with other marketing tools to boost the content and reach a larger audience to get good results. If a marketer wants to boost his/her advertisement in a large area to get a good result from it, then he cannot do that without using a social media marketing tool, because tools can communicate with other tools to find the relevant people in the large area.

3. Facilitates team collaboration

Social media marketing tools can help in team collaboration by allowing real-time communication among the team members, which helps in exchange of ideas without any delay, interruption or disturbance, which tends to foster sound communication among the marketing team and make the work error-free.  

4. Saves time and improves marketing results

Social media marketing tools can help save time by finding and reaching targeted and relevant audiences, which also improves results.These tools can know the interests of people by using their search history data; therefore, it is very easy for them to find the relevant audience.

5. Has an intuitive interface-

Social media marketing tools have user friendly interfaces, there is no requirement of any type of training to use any social media marketing tools.The interfaces of these tools are very user-friendly and anyone can use it very smoothly and easily.

Types of Social Media Marketing tools: 

There are several type to social media marketing tools, like:

1. Social media scheduling tools: 

These tools can help in scheduling the advertisement  on several social media platforms on different times. These types of tools can save time and money by sharing the advertisement on that particular time, when a more and more targeted audience will be online. Eg: Buffe

2. Media analytics tools:

These types of tools are used to monitor the advertisement on social media, Through these types of tools, we can know how much and which type of audience are showing interests, how many of them were converted and how many of them show least interest. E.g.: Google Analytics

3. Social media listening tools:

Social Media listening tools can analyze the difference between the thinking of customers and a potential customer who is really interested in the advertised product or service. This tool gives a close insight of every motion of a brand on social media platforms. Through this tool, one will know the audience about the product on social media.Eg: Keyhole

4. Media engagement tools:

Social Media engagement tools help social media managers & small business owners interact with their audience through online engagement, like commenting, chatting on social media platforms, letting them try to convert their audience or followers to real customers. This tool helps in the development of small business. Eg: Post Planner

5. Social media customer service tool:

These types of tools work like a customer support service staff but without the involvement of humans, They can handle various brand customers queries  at the same time without any confusion. The answers of queries are automatically generated by the tool. E.g.: Sprout Social

6. Content creation tools:

These types of tools are used for creation of content, like video editing, converting photos into memes and distribution of the content on different social media platforms. Eg: Canva

7. Social media advertising tools:

These types of tools are used for promotion of product or services on different social media platforms. These types of tools have sentiment features, which can differentiate between negative and positive comments on the post on different social media platforms. E.g.: Influencer Marketing 

8. Social media reporting tools:

These types of tools are used for tracking, analyzing data and, according to that, creating custom reports. These reports can help to understand the taste  and the thinking of the audience about the product. Eg:.Google Analytics

       

The top 30 Social Media Marketing tools are:

1.Sprout Social

2.Napoleon Cat

3.Buffer

4.HubSpot

5.Hootsuite

6.Zoho Social

7.Loomly

8.MavSocial

9.Sendible

10.Agorapulse

11.eClincher

12.CoSchedule

13.Social Pilot

14.Kontentino

15.Brandwatch

16.Sprinklr

17.Later

18.HeyOrca

19.UpContent

20.Post Planner

21.ContentStudio

22.Planable

23.Statusbrew

24.PromoRepublic

25.Iconosquare

26.Lately

27.Tailwind

28.Oktopost

29.Khoros

30.SocialHub

The social media market is the best place for marketers to reach large audiences with accurate interest in the products or services they want to sell. But it is very time- and money-consuming to find the relevant audience, sometimes all the time, and the amount gets wasted due to not finding the right audience. 

So to get the right direction in the way of digital marketing and to find the right audience, marketers need some software or applications. These applications are called social media marketing tools. These tools are not merely used for the identification of the right audience but also for managing different marketing campaigns on different social media platforms at the same time. 

The final conclusion is that social media marketing tools are the most important thing in the field of social media marketing, without these tools, it is impossible to drive good results from social media marketing.

What are the main purposes of the social media marketing tools?

The main purposes of social media marketing tools are:
1. Find the relevant audience according to the advertisement.
2. Reach more & more audiences in a short period of time.
3. Improving teamwork without any confusion
4. Make the social marketing process a time- and money-saving process.


 

How social media marketing tools help in improving teamwork?

Through these tools, all the marketers can share their real-time information with each other, which can reduce time and confusion.



 

How social media marketing tools make the social media marketing time and amount saving process?     

By showing social media advertisements to the right and relevant audience, these tools can save time and money.

 How could a social media tool help in boosting the advertisement at a very fast pace to the relevant audience? 

By communicating with other tools , a tool can boost the advertisement at a very fast pace to the right audience

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