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One of the benefits of this industry is that your educational background is not a concern. Whether you have a background in engineering or law, you can still enter the world. Observe the mind-boggling world of digital marketing facts and statistics. Based on CISCO's VNI report, it is estimated that in 2029, approximately 829 million individuals in India (equaling about 59% of the population) will use the internet regularly. The majority, which is 79%, will do so through mobile devices.
Can you recall the most recent occasion you responded to newspaper or TV ads without switching channels? There has been a significant change in how people consume information. Nowadays, people consume more content on their phones and laptop
A study by Goldman Sachs predicts that it could be worth ₹13,310,368,000.00 by 2025, a staggering three times its current worth. This projection is specifically focused on the online commerce sector in India.
This article aims to examine the most in-demand positions, including their requirements, expected salaries, and common job market trends. As this field continues to rise, we cannot deny it’s future.
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Table of Contents:
1-Digital Marketing Manager
2-SEO Specialist
3-Content Strategist
4-Social Media Manager
5-Data Analyst
6-Email Marketing Specialist
7-E-commerce Specialist
8-Influencer Marketing Manager
9-Mobile Marketing Specialist
10-Graphics Designer
11-Videographer
1.
Digital Marketing Manager:
• The role of D.M.
Managers involves leading the team and reporting to the company's Vice President of Marketing.
They are tasked with merging various aspects to create successful strategies.• A specialist is in charge of creating, implementing, and supervising an organization's Internet advertising efforts.
• In conclusion, a leader plays a crucial role in guiding a brand's online presence and ensuring that the efforts contribute to the success of the company.
Eligibility:
To be a Manager to get a job in the Digital Marketing Field, one must possess at least five years of experience and hold a Bachelor's degree in a related field. Having relevant certifications can also lead to a quicker hiring process. Salary: The salary package ranges from 3 to 18 lacs per annum. Depending upon the ability & experience, it can go as high as 40 lacs.
Vacancy Scenario:
As techniques continue to grow in importance, companies are actively seeking experienced Digital Marketing Managers. This field is expected to see steady job growth shortly.
Companies now actively seek out managers who can effectively lead and manage their teams and operations.
2. SEO Specialist:
• A Search Engine Optimization (SEO) specialist is a professional who specializes in optimizing online articles and blogs to increase their visibility on popular search engines such as Google and Yahoo.• The main objective of an SEO consultant is to boost a website's position on search engine results pages (SERPs), making it more likely to be found by users searching for relevant information or products.
Eligibility:
It is essential to possess a strong comprehension of search engines like Google and Yahoo and their algorithmic systems, along with analytical abilities and a bachelor's degree in marketing, communications, or a related discipline to get jobs in Digital Marketing.
The individual responsible for SEO must have a thorough knowledge of diverse SEO tools, like Moz, and their primary objective is to enhance the company's visibility on popular search engines such as Google and Yahoo.
Salary: SEO Specialists typically earn between ₹1.8– 8.5 LPA annually, based on experience and expertise.
Vacancy Scenario:
As businesses place more emphasis on their online presence, there is an increasing demand for SEO experts. Companies are actively seeking professionals who can improve their visibility on the internet and attract organic traffic.
3. Content Strategist:
• A Content Strategist is a proficient individual who creates and implements a plan for creating, sharing, and managing content across various digital platforms.
• The main aim of a Content Strategist is to ensure that the content is in line with business goals, appeals to the target audience, and is efficiently distributed to promote engagement and achieve desired outcomes.
Eligibility:
A diploma in journalism, advertising, or communication, with a limited understanding of current trends in content marketing to get a job in Digital Marketing.
• The main aim of a Content Strategist is to ensure that the content is in line with business goals, appeals to the target audience, and is efficiently distributed to promote engagement and achieve desired outcomes.
Eligibility:
A diploma in journalism, advertising, or communication, with a limited understanding of current trends in content marketing to get a job in Digital Marketing.
Read More: What is the role of a content writer in SEO?
Salary: Content Strategists can expect an average annual salary between 2.6 LPA-14LPA depending on experience and the company's industry.
Vacancy Scenario: As content marketing continues to rise in importance, companies are actively in search of Content Strategists who can create compelling content that resonates with their target audience.
4. Social Media Manager
• A social media manager, often referred to as an SMM, is a skilled professional tasked with developing, executing, and managing an organization's digital communication strategy.• The primary objective of an SMM is to establish and cultivate a strong online presence for a brand, engage with target audiences, and achieve business objectives through various digital communication channels.
Eligibility: With experience in marketing, communication, or a similar area, as well as a thorough knowledge of diverse social media channels to Get a job in Digital Marketing.
Salary: Social Media Managers typically earn between 1 LPA to 10 LPA annually, depending on experience and the company's size.
Vacancy Scenario:
The rising popularity of online networking tools has resulted in a higher demand for individuals to manage online networking. Companies are seeking individuals who can create effective digital communication strategies and establish a strong online presence.
5. Data Analyst:
• An information analyst is a knowledgeable individual tasked with collecting, sorting, and analyzing data to provide valuable insights for decision-making within a company.• Their role is crucial in helping businesses understand patterns, make informed decisions, and improve their operations based on quantitative data.
Eligibility: A degree in statistics, mathematics, or a related field, with proficiency in data analysis tools and techniques for getting a job in Digital Marketing.
Salary: Data Analysts can earn an average salary ranging from 1.8 LPA to 13 LPA per year, depending on experience and expertise.
Vacancy Scenario: In the digital marketing world, the use of data to make decisions has led to a high demand for information analysts. Companies are actively seeking experts who can examine data to obtain crucial insights.
6. Email Marketing Specialist:
• A digital marketing specialist is a professional who specializes in creating and implementing strategies to promote cosmetics, products, or services to a specific audience.• The primary objective of a specialist is to utilize email as a strategic tool to cultivate leads, retain customers, and drive conversions.
Eligibility: A degree in marketing or a related field, with expertise in email marketing tools and strategies for getting a job in Digital Marketing.
Salary: Email Marketing Specialists typically earn between 1.8 LPA to 10.4 LPA annually, based on experience and the company's industry.
Importance of Digital Marketing Strategy
Vacancy Scenario: This remains a crucial aspect of digital initiatives, leading to an ongoing need for these professionals capable of creating and dismantling effective email campaigns.
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7. E-commerce Specialist:
• An E-commerce consultant is a specialist in managing and maximizing different aspects of an online retail business.
• The primary goal of an E-commerce consultant is to enhance the overall effectiveness of an e-commerce platform to boost sales, improve customer satisfaction, and achieve business goals.
Eligibility: Degree in e-commerce, business, or marketing, with a deep understanding of online retail for getting jobs in the Digital Marketing field.
Salary: 1.9 LPA to 9.6 LPA per year.
Salary: 1.9 LPA to 9.6 LPA per year.
Related article: 6 SEO hacks to revive your Website
Vacancy Scenario: Opportunities abound as online shopping continues to grow.
8. Influencer Marketing Manager:
• A social media influencer who works as a Director is a knowledgeable individual who is in charge of strategizing, executing, and managing social media campaigns for a brand or company.
• This type of marketing involves teaming up with individuals who have a large and engaged audience on various online platforms to promote cosmetics, services, or the brand itself.
• This type of marketing involves teaming up with individuals who have a large and engaged audience on various online platforms to promote cosmetics, services, or the brand itself.
Eligibility: Degree in marketing or communications, with a grasp of influencer marketing trends for getting a job in the digital marketing field.
Salary: 1.8 LPA to 12.5 LPA annually.
Vacancy Scenario: Growing demand for managers collaborating with influencers.
A mobile marketing specialist is a professional who specializes in creating, executing, and improving selling strategies that are specifically tailored for portable devices, such as smartphones and tablets.
Their role involves utilizing mobile channels to effectively reach and engage with their target audience.
Eligibility: Degree in marketing, with expertise in mobile selling strategies required for getting a job in the Digital Marketing field.
Salary: 1LPA- 23.5LPA per year.
Eligibility: Degree in marketing, with expertise in mobile selling strategies required for getting a job in the Digital Marketing field.
Salary: 1LPA- 23.5LPA per year.
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10. Graphics Designer:
• If you have advanced skills in building and are proficient in various software such as Adobe and Photoshop, then you are well-suited for this field.
• When a digital communication specialist creates ideas for a project, they turn to visual elements to bring it to life. Many companies now hire visual element designers to create eye-catching content for their social media platforms. This role is in high demand for jobs in Digital Marketing.
Salary: The average salary for a Graphic Designer is 1 LPA to 6.8 LPA per year in India.
• When a digital communication specialist creates ideas for a project, they turn to visual elements to bring it to life. Many companies now hire visual element designers to create eye-catching content for their social media platforms. This role is in high demand for jobs in Digital Marketing.
Salary: The average salary for a Graphic Designer is 1 LPA to 6.8 LPA per year in India.
Vacancy Scenario: Growing demand for representing and sharing knowledge between audiences for social media content-creating graphic designers increasing demand for Starting a Career in Graphics Design to become a Certified Graphic Designer.
11. Videographer:
• Software such as Adobe Premiere is also a valuable skill to have.
One important aspect for industries to consider in their social media presence is the use of skilled videographers who can create captivating videos for platforms like YouTube.
• Connecting with potential customers through participatory videos on YouTube has become a key strategy for many businesses, making it crucial to have a talented videographer on their team. For those with a passion for photography and videography, this career path may be a good fit. Additionally, having expertise in editing is required for jobs in Digital Marketing.
Salary: The highest salary that a Videographer can earn is 0.2 LPA to 7 LPA (₹80.0k per month).
Vacancy Scenario: Growing demand for collaborating with influencers and for social media content creation.
In the world of online advertising, there are plenty of exciting chances available in different positions. As technology progresses, individuals with the necessary skills and expertise will have a crucial role in driving companies toward success in the digital world and getting jobs in the digital marketing field.• Connecting with potential customers through participatory videos on YouTube has become a key strategy for many businesses, making it crucial to have a talented videographer on their team. For those with a passion for photography and videography, this career path may be a good fit. Additionally, having expertise in editing is required for jobs in Digital Marketing.
Salary: The highest salary that a Videographer can earn is 0.2 LPA to 7 LPA (₹80.0k per month).
Vacancy Scenario: Growing demand for collaborating with influencers and for social media content creation.
Based on current studies, it is projected that businesses will invest more than 1, 89, 56,03,40,00,000.00 on digital marketing by the year 2023, which is a significant increase from the 1,42,17,02,55,00,00 spent in 2017. This raises the question of what exactly digital marketing is and why it has become a trending topic.( Learn Digital Marketing in Just 3 Month Click Here : Advanced Certification in Digital marketing)
Stay informed about current developments in the industry, attract relevant skills, and position yourself for a fulfilling career in the constantly growing field of jobs in Digital Marketing.
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Free E-Books Links -
- Digital Marketing eBook
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- Current Affairs Magazine
What are the job opportunities in digital marketing?
Some of the positions offered include Executive, writer, SEO specialist, online networking Jobs, Web developer, and Content supervisor.
Do I need to know technology to be a successful Digital Marketing professional?
Having knowledge in technology or computer programming is not necessary in order to become a skilled digital marketer. However, having a basic understanding of HTML could be beneficial for you.
Is digital marketing a high-paying job?
The compensation in this field can vary significantly depending on factors such as experience, skills, location, sector, and role within the field. However, overall, this field offers competitive salaries, with certain positions in the industry being highly lucrative.
How can I get a job in digital market?
Securing a position in this field requires a combination of education, skill development, networking, and hands-on experience. There are several platforms from where we can get the jobs in digital marketing field like Internshala, LinkedIn, etc.
What are the skills required to become a Digital marketer?
Getting a job in this field involves a combination of education, skills development, networking, and practical experience. Here are steps you can take to increase your chances of landing a jobs in digital marketing:
Is digital marketing a future career?
Yes, it’s considered a promising and future-proof career. Several factors contribute to the sustained growth and relevance of digital marketing as a career choice:
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