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Table of Content
Cognizant Digital Marketing
Cognizant Digital Marketing Careers: Job roles
Cognizant Digital Marketing Careers: Eligibility
Cognizant Digital Marketing Careers: Salary
Cognizant is a multinational technology and consulting company that provides a range of services, including digital, technology, consulting, and operations.
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Source: SafaltaThe company was founded in 1994 and headquartered in Teaneck, USA. Today, Cognizant has a global presence with operations in over 40 countries, including India, the United States, Canada, Europe, and Asia-Pacific.
Cognizant provides services to clients in various industries, including healthcare, finance, manufacturing, retail, and telecommunications. The company has over 300,000 employees globally and has been consistently ranked among the top IT services companies in the world.
Cognizant's digital business division provides services in areas such as digital strategy, customer experience, digital marketing, and analytics. The company helps clients to create digital solutions that enable them to engage with their customers more effectively, improve operational efficiency, and drive business growth.
In addition to digital services, Cognizant also provides technology consulting services, including software development, cloud computing, infrastructure services, and enterprise application services. The company also offers business process outsourcing services, including finance and accounting, human resources, and procurement services.
Overall, Cognizant is a well-respected company in the technology and consulting industry, providing a wide range of services to clients across the globe.
Cognizant Digital MarktetingCognizant Digital Marketing is a business unit within Cognizant, a multinational information technology and consulting company. Cognizant Digital Marketing provides a range of services to help clients improve their digital marketing strategies and drive business growth. These services include digital marketing consulting, campaign management, web analytics, social media management, and search engine optimization.
Cognizant Digital Marketing employs a team of experienced digital marketing professionals who work with clients to develop and execute digital marketing strategies that meet their business objectives. The team leverages the latest digital marketing tools and technologies, such as Google Analytics, Adobe Experience Cloud, and Salesforce Marketing Cloud, to provide clients with data-driven insights and recommendations.
Cognizant Digital Marketing's services are tailored to meet the specific needs of each client, and the team works closely with clients to ensure that their marketing campaigns are aligned with their overall business strategy. The team also provides ongoing support and optimization to ensure that marketing campaigns are effective and deliver a positive return on investment.
Some of the key services offered by Cognizant Digital Marketing include:
- Digital Marketing Consulting: The team provides strategic consulting to help clients develop effective digital marketing strategies that align with their business goals.
- Campaign Management: The team manages digital marketing campaigns across various channels, such as search engine marketing, social media marketing, and email marketing, to help clients achieve their marketing objectives.
- Web Analytics: The team provides data analysis and reporting services to help clients measure the effectiveness of their digital marketing campaigns and make data-driven decisions.
- Social Media Management: The team manages clients' social media accounts and creates content to engage with their audience and drive business growth.
- Search Engine Optimization: The team optimizes clients' websites to improve their visibility in search engine results pages and drive more traffic to their sites.
Overall, Cognizant Digital Marketing is a trusted partner for businesses looking to improve their digital marketing strategies and drive business growth. The team's expertise in digital marketing, data analytics, and technology, coupled with their commitment to delivering high-quality services, make them a valuable asset for any business looking to succeed in the digital age.
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Cognizant Digital Marketing Careers: Job rolesCognizant offers a range of job roles in its digital marketing division, ranging from entry-level positions to managerial roles. Here are some of the job roles available in Cognizant's digital marketing careers:
- Digital Marketing Associate: A digital marketing associate is an entry-level position that involves creating and implementing digital marketing campaigns for clients. The associate will typically work with other team members to develop marketing strategies and execute campaigns across various channels, including social media, email, and search engine marketing.
- Digital Marketing Analyst: A digital marketing analyst is a mid-level position that involves analyzing marketing data and providing insights and recommendations to clients. The analyst will typically work with data analytics tools to measure marketing campaign performance and identify optimization opportunities.
- Digital Marketing Manager: A digital marketing manager is a managerial role that involves leading a team of digital marketers to develop and execute marketing strategies for clients. The manager will typically be responsible for overseeing the execution of campaigns, managing budgets, and providing guidance to team members.
- SEO Specialist: An SEO specialist is a specialist role that involves optimizing client websites to improve their search engine rankings. The specialist will typically work with other team members to identify relevant keywords, optimize website content, and develop link-building strategies.
- Social Media Manager: A social media manager is a managerial role that involves managing client social media accounts to increase engagement and brand awareness. The manager will typically be responsible for developing social media strategies, creating content, and managing social media campaigns.
- Content Marketing Manager: A content marketing manager is a managerial role that involves developing content marketing strategies for clients. The manager will typically be responsible for developing content calendars, creating and editing content, and managing content distribution across various channels.
- PPC Specialist: A PPC specialist is a specialist role that involves managing pay-per-click advertising campaigns for clients. The specialist will typically be responsible for creating and optimizing ad campaigns across various channels, including search engines and social media.
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Cognizant Digital Marketing Careers: EligibilityTo be eligible for a digital marketing career in Cognizant, candidates typically need to meet certain requirements related to their education, experience, and skills. Here is a breakdown of the eligibility criteria for digital marketing careers in Cognizant:
- Education: Most digital marketing positions in Cognizant require a bachelor's degree in marketing, advertising, or a related field. However, some entry-level positions may only require a high school diploma or an associate degree in a related field. Candidates who have completed courses or certifications in digital marketing tools and platforms, such as Google Analytics, Facebook Ads, or Hubspot, may have an advantage in the hiring process.
- Experience: The level of experience required for digital marketing careers in Cognizant varies depending on the job role. Entry-level positions typically require little to no experience, while managerial roles may require several years of experience in a similar position. Candidates who have previous experience working in a digital marketing agency or in-house marketing team may have an advantage in the hiring process.
- Skills: To be eligible for a digital marketing career in Cognizant, candidates should have a solid understanding of digital marketing principles and practices and experience working with digital marketing tools and platforms. Candidates should have experience with various digital marketing channels, including search engine optimization, social media marketing, email marketing, and pay-per-click advertising. Candidates should also have strong analytical skills to measure the performance of marketing campaigns and provide insights and recommendations to clients.
Overall, the eligibility criteria for digital marketing careers in Cognizant are similar to those of other digital marketing companies. Candidates should have a degree in marketing or a related field and experience working with digital marketing tools and platforms. Candidates should also have strong analytical and communication skills, as well as the ability to work in a fast-paced environment. To increase their chances of getting hired, candidates can pursue courses or certifications in digital marketing, gain experience working in marketing roles, and develop strong communication and analytical skills.
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Cognizant Digital Marketing Careers: SalaryThe salary for digital marketing careers in Cognizant varies depending on the job role, level of experience, and location. Here is a breakdown of the salary range for some of the common digital marketing job roles in Cognizant in INR:
- Digital Marketing Manager: The average salary for a digital marketing manager in Cognizant is around INR 1,500,000 to INR 2,500,000 per year. This role typically requires several years of experience in digital marketing, as well as experience managing teams and working with clients.
- Social Media Manager: The average salary for a social media manager in Cognizant is around INR 600,000 to INR 1,200,000 per year. This role requires experience in managing social media accounts, creating content, and analyzing metrics to measure performance.
- SEO Analyst: The average salary for an SEO analyst in Cognizant is around INR 300,000 to INR 800,000 per year. This role requires experience in optimizing website content for search engines, analyzing keywords and search trends, and measuring performance through tools like Google Analytics.
- PPC Specialist: The average salary for a PPC specialist in Cognizant is around INR 400,000 to INR 900,000 per year. This role requires experience in managing pay-per-click advertising campaigns on platforms like Google Ads or Facebook Ads, analyzing metrics to measure performance, and adjusting campaigns as needed to improve results.
- Email Marketing Specialist: The average salary for an email marketing specialist in Cognizant is around INR 400,000 to INR 800,000 per year. This role requires experience in creating and managing email marketing campaigns, analyzing metrics to measure performance, and adjusting campaigns as needed to improve results.
Overall, digital marketing careers in Cognizant offer competitive salaries, as well as opportunities for career growth and advancement. Candidates who have experience in digital marketing and strong analytical and communication skills may find many opportunities for career development in this field.