Best 15 Digital Marketing Courses in Melbourne

Priya Bawa

She has started her career as a Content Writer and writes on blogs related to career.

Online marketing is the most efficient way to promote products or services by utilizing digital gadgets and technology. Simply defined, digital marketing is a platform for marketing that takes place online using any electronic device such as a laptop, tablet, computer, smartphone, and so on. In the present day, the field of digital marketing has spread like a coronavirus, but jokes aside, it is a truth. Now it's time to delve a bit deeper into the digital marketing course.  

Melbourne Digital Marketing Program:
1) Simplilearn:

Simplilearn is one of the world's premier institutes, having assisted over one million professionals and businesses from 150+ countries in being trained, obtaining certificates, and upskilling their workforce.

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Every year, they have award-winning online boot camps that are planned and updated by 2000+ famous industry and academic professionals.

Course Outline:
  • Digital Analytics Expertise, PPC, Content Marketing, and SEO.  
  • Site Analytics at its Finest
  • Search Engine Optimization Advanced (SEO)
  • Social Media Marketing
  • Mobile Marketing
  • Digital Strategy
  • Social Media Advancement
Highlights of the Program:
  • Access to more than 100 live instructor-led online classes for the primary course
  • Exclusive access to discussions hosted by professors and industry leaders
  • Access to all of the courses in the learning path's eLearning material (syllabus is provided above)
  • 1 year of free SE Ranking platform access and commercial versions of tools like Crazy Egg and Feng-GUI
  • Mentoring meetings with teachers and industry leaders are held on a monthly basis.
  • After completing the program requirements of the learning route, you will be awarded the Digital Marketing Specialist Masters credential.
2) Victoria University:

Victoria University, founded in 1916, is a research institution in Melbourne. The institution provides degrees in both vocational and higher education. They also provide organizations with customized pricing solutions to assist them reach their business objectives.
Visuals, Digital Media, and the Global World Wide Web Technology Analyzing the Web and Social Networks Design Management Course Highlights Convey complicated knowledge to a variety of audiences in a variety of circumstances, utilizing both known and yet-to-be-developed techniques.
Analyze and criticize various theoretical viewpoints in the subject. Use domain knowledge critically and creatively in a variety of circumstances; Demonstrate strong problem-solving skills in the management and implementation of digital media initiatives.
Critically employ cognitive, technical, and creative abilities in a variety of industrial settings to identify, research, analyze, evaluate, and scope complex issues, concepts, and theories; and Develop designs for specialized audiences to demonstrate awareness of other cultures, values, and attitudes.
3) ExcelR:

ExcelR is a global leader in the management and technical training, providing services in over 40 countries. They have around 25 franchise partners worldwide. ExcelR educates students through courses that combine practical knowledge and academic principles. Their goal is to develop and build tomorrow's global leaders.

Course Outline:
  • Overview of digital marketing
  • Website design and development
  • PPC commercials and Google advertisements
  • Strategy for Remarketing
  • Mobile Advertising
  • Advertising for Search
  • SEO
  • Shopping Ads in Online Display Advertising
  • Advertising for App Installation
  • Advertising for Video Marketing
  • Maintenance of Internet Reputation
  • Facebook Advertising
  • Twitter promotion
  • Marketing on LinkedIn
  • Instagram promotion
  • Google Analytic
  • Google search engine
  • Affiliate promotion
  • Content Creation Content Promotion
  • Company Email Marketing Lead Generation
  • YouTube promotion
  • Highlights of the Program
  • 100% Help with Job Placement
  • Master Classes
  • Foreign Certifications
  • Tool-Based Education

IIM SKILLS is a well-known and well-respected organization that has been providing several professional courses to help its students turn their abilities into a source of revenue. The objective of IIM SKILLS is to provide high-quality online and self-paced learning programs to anybody with a desire to study and obtain a world-class education at a reasonable price. IIM SKILLS' highly experienced faculty assists their students in learning and grasping an in-depth understanding of each area. IIM SKILLS offers a variety of courses to its students, including digital marketing. This course is an excellent all-in-one bundle for anybody looking to improve their knowledge and skills.

Curriculum for Digital Marketing Course:
  • An Overview of Digital Marketing
  • Search Engine Marketing (SEM)
  • Email Promotion
  • Marketers who use inbound marketing
  • Marketing on Social Media
  • Strategy for Integrated Digital Marketing
  • Online Reputation Management Using Web Analytics
  • WordPress Site Development
  • SEO
  • Advanced Blogging and Content Writing
  • Purchasing and Planning of Media
  • Affiliate Promotion
  • Video Promotion
  • Automation of Marketing
  • Infographics in digital format Creating a Resume
5) SwinBurne University of Technology:

SwinBurne University of Technology is a globally recognized university with real-world ties and professional experience. They are committed to doing high-quality research and teaching while utilizing cutting-edge technology to improve learning. SwinBurne's Digital Marketing Course is designed to provide you with the essential tools, knowledge, and abilities to construct effective campaigns regardless of platform, as well as the ability to adapt to continuing changes.

Course Outline:
  • What exactly is digital marketing?
  • How the Digital Marketing Framework differs from traditional marketing
  • Integrate your entire marketing goals with your digital marketing goals.
  • Create marketing metrics and key performance indicators to measure and manage return on investment (ROI)
  • What what is Adobe Experience Manager?
  • Adobe Experience Manager for Business to Customer campaign introduction.
Highlights of the Program:
  • The new Live Online delivery method enables you to complete the course from anywhere in the country.
  • High-quality research and education
  • Australia-wide live internet delivery is accessible, including Adelaide, Brisbane, Canberra, Darwin, Melbourne, Perth, Sydney, and Tasmania.
  • There are several study options accessible.
  • Manual for participant course instruction
  • Facilities that are cutting-edge and improve learning
6) Digital Education Institute of India (IIDE):

IIDE is the most reputable digital marketing training and certification offering institute, assisting students in transforming their professions. IIDE hopes to have a worldwide socioeconomic effect by being the world's greatest supplier of digital marketing talent. IIDE was founded on March 13, 2016, with the goal of digitally revolutionizing the education business. IIDE has trained 1000 students in the digital market in less than two years. International students from South-East Asian regions have also joined IIDE's learner community.

Course Outline:
  • An Overview of Digital Marketing
  • Search Engine Marketing (SEM)
  • Important performance Jargon in marketing
  • Search Engine Optimization
  • Making a campaign presentation
  • E-commerce
  • Strategy for Content
  • SEM
  • Copywriting
  • Organic Social Media Marketing
  • ORM Influencer Marketing
  • Interview Techniques for Resumes
  • Canva
  • Paid Social Media Marketing
  • Analytics for Social Media
  • Google Analytic
7) Monarch Institute of Technology:

They provide excellent digital marketing training that covers over 130 digital marketing topics. It is ideal for novices, company owners, and marketing specialists. The Global Industry Advisory Council, which includes Microsoft, Facebook, Google, and LinkedIn has validated the course.

Introduction to Digital Marketing Training Module:
  • Marketing on Social Media
  • Google AdWords
  • Content Promotion
  • Display Ads on YouTube
  • SEO
  • Digital Marketing Strategy
  • Email Promotion
  • Paid Search (PPC)
  • Optimizing of a Website
  • Google Analytics
Timeframe: 6 months
8) RMIT:

RMIT Online RMIT provides a one-of-a-kind online digital transformation course. The training is extremely instructive and well ahead of the competition in digital marketing. Everyone who completes the course can work as a UX Designer, Brand Strategist, Data Analyst, Ethical Compliance Manager, Digital Product Manager, Systems Administrator, and many other positions.

The Course's Results:
  • Evaluate important marketing components in the digital economy
  • Determine and explain key customer groups
  • Examine the principles of efficient SEO and SEM. Recognize key features of sponsored and organic social media marketing.
  • Create digital marketing strategy by utilizing important digital approaches and techniques.
The course charge is $ 990 plus GST
Length of the course: 6 weeks
9) Knowledge Academy:

The Knowledge Academy is a Berkshire, United Kingdom-based online training firm that was founded in 2009. They provide over 30000 courses and training to individuals and businesses in the fields of information technology, business, project management, and numerous other areas.
 Its major goal is to help students and corporate personnel advance in their professions by providing quality instructional materials and expert educators.

Course Outline:
  • Masterclass in SEO
  • Masterclass in Google Analytics
  • Masterclass on Google Ads
  • Mastering Social Media
  • Masterclass in Digital Marketing
10) The Melbourne University:

The University of Melbourne is one of Melbourne's premier institutions for digital advertising degrees and is considered as one of Australia's best universities. The University of Melbourne is for Bachelor of Commerce graduates who have studied marketing or who have previously worked as marketing experts. This course will teach you how to create a digital customer experience and which digital KPIs are important. With a specific suite of advanced courses such as customer experience design, digital marketing metrics, content marketing, and thought leadership in digital marketing, this course seeks to prepare graduates for a future in this fast-changing field.

Course Outline:
  • Designing the Client Experience
  • Retail on the Internet
  • Viral Marketing and Social Media
  • Marketing Analysis
  • Content Promotion
  • Metrics for Digital Marketing
  • Thought Leadership
  • Strategy for Advertising
  • Communications
  • Digital Marketing
  • Analytics for Digital Marketing
  • Neuromarketing
  • Business Developing
  • Economics
  • Entrepreneurial Ventures Internship
11) Monarch Institute's:

Monarch Institute's approach of prioritising their students' professions and future has proven to be incredibly beneficial for both them and their students. Its well-rounded approach to education is extremely beneficial to people looking to develop in their jobs. Students are moulded and prepared for the competitive world outside by the conclusion of their degree. The courses are taught by industry leaders, giving students a taste of what they will be getting into.

Course Outline
  • Fundamentals of Digital Marketing
  • Content Promotion
  • Marketing on Social Media
  • Paid Search using Google AdWords (PPC)
  • Display and video advertisements
  • SEO
  • Email Promotion
  • Website Enhancement
  • Google Analytics Analytics
  • Strategy for Digital Marketing
12) General Assembly:

The General Assembly began as a coworking space in 2011 and has since evolved into a global learning experience with campuses in 20 locations and over 35,000 alumni globally.

Highlights of the Program:
  • A quick onboarding exercise to get you ready for this course.
  • 40 hours of expert education geared to provide a solid foundation in digital marketing.
  • A real-world, multichannel campaign created and executed with the assistance of your teacher.
  • Expert-vetted lesson decks, project toolkits, and more are included in the robust coursework. Renew and enhance your knowledge as required during your career path.
  • Alumni discounts, networking events, and career training are only available to members.
  • During office hours, teachers and TAs provide individual feedback and help. With the aid of GA's committed team, you can stay motivated and make the most of your experience.
  • A certificate from a GA course to show off your new skill set on LinkedIn.
  • Professional connections with professors and peers that persist far beyond the course. The worldwide GA community can assist you in navigating and succeeding in the marketing industry.
13) edX:

edX assists in the learning of Digital marketing tactics that are applicable to the company. These are concise and will aid in a better understanding of the digital world and marketing.

  • Understanding the principles of digital marketing
  • The digital environment
  • Curation of unique and powerful content Development and application of consumer personas
  • Auditing and analyzing competitors
  • Strategy for digital marketing
Timeline: 8 weeks
14) The Association for Data-Driven Marketing and Advertising (ADMA):

ADMA teaches all facets of digital marketing required for today's marketing. Companies use data to make advertising more effective.

Course Content:
  • The cornerstone of digital marketing
  • Campaign planning and management for digital marketing
  • Compliance with privacy and marketing.
Course Time frame: 10 weeks 15) Data Institute:

The Digital Marketing course that they provide is intended to assist students in focusing on data-focused marketing in any industry. To offer the greatest results, they employ data-driven marketing tools and approaches.

Course Module:
  • Introduction to the Digital Marketing
  • Technique Based on Data
  • Customer-Oriented Strategies (CX)
  • Foundations Conversion Optimization
  • Creativity Campaign Process Communication
  • Strategy Growth Marketing
  • UX
  • Developing an audience- Organic and Paid Data Analytics Marketing Technology- Innovation and Artificial Intelligence
Length of the course: 12 weeks

What is the finest digital marketing course?

  • Google is the foundation of digital marketing and e-commerce.
  • Meta Meta-social Media Marketing.
  • Google E-commerce & Digital Marketing: Google.
  • University of Illinois at Urbana-Champaign, Digital Marketing.

What marketing courses are in great demand?

Marketing Automation, Video Production and Marketing, Paid Media Specialist, Content Marketing Specialist, Analytics, SEO, Copywriting, Email-Marketing, Website Development, PPC (Pay-Per-click)/ Google AdWords, and Design Fundamentals are among the digital marketing talents in high demand.

Which is the most significant digital marketing certification?

Before going on to the advanced modules, students must complete the Digital Marketing Certified Associate (DMCA) module and gain certification. The advanced modules address subjects such as mobile marketing, SEO, sponsored search, and content marketing in more depth.

Is it possible to study digital marketing in one month?

Most individuals learn the various digital marketing tools and strategies in one to three months, and it takes six months to a year to master those abilities via practise.

What is the starting pay for digital marketing in Australia?

40,00,000 - 95,00,000 PA.

What is the finest city in Australia for marketing jobs?

Sydney has been rated the top city in Australia for digital marketing employment, and with good reason! This city is home to some of the world's largest corporations, and its residents are enthusiastic about technology and innovation. Furthermore, Sydney has a robust economy, making it an excellent area to work.

What does digital marketing entail in Australia?

Australia is a thriving digital marketing market. Because they have fewer digital marketing talent domestically, 30% of digital marketing talent is expat. As digital permeates every aspect of our lives, every tweet, post, blog article, and video has the potential to be a consumer touch point.

How can I start a career in digital marketing in Australia?

To achieve competency in social advertising and user behaviour, take a short digital marketing course or pursue a postgraduate degree in digital marketing or digital communication. Become a member of a professional organisation such as the Australian Marketing Institute or the Digital Marketing Association.

Which marketing pitch pays the most?

  • Management advice
  • Social Media Marketing Manager
  • Content Market Strategist
  • Product Marketing Manager

Which course is doing well in the market?

  • Artificial Intelligence and Machine Learning
  • Big Data
  • Data Science
  • Project management
  • Business intelligence
  • Full-stack development
  • Cloud computing
  • Software development

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