Digital Marketing Scope and Salary in India: An Overview 2023

Safalta Expert Published by: Aditi Goyal Updated Tue, 28 Nov 2023 05:56 PM IST

Free Demo Classes

Register here for Free Demo Classes

Please fill the name
Please enter only 10 digit mobile number
Please select course
Please fill the email
Something went wrong!
Download App & Start Learning
Digital marketing is the use of online platforms to connect with and interact with consumers. Search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, and content marketing are just a few of the many activities that fall under this umbrella.

The need for skilled digital marketers is great as the industry is expanding quickly. The digital marketing sector in India is anticipated to expand at a CAGR of 22.2% between 2021 and 2026. This growth is being fueled by consumers' and businesses' growing use of digital channels.

Digital marketing's scope has significantly increased in 2020 and 2021. Despite the fact that the epidemic has hit us twice in a row, the growth has been nothing short of phenomenal.

Source: Safalta.com

With new developments and variants like Omicron and Delta, the industry's trend patterns have undergone a significant shift, but digital marketing continues to be dominant. In 2023, a significant increase is anticipated. When we consider crucial markers of marketing success, the quantity of people reached by marketing tactics is the first thing that comes to mind. The rate of internet adoption has surpassed all predictions. India has the second-highest percentage of internet users in the world.
Depending on their location, experience, and skills, digital marketers in India earn a variety of salaries. However, the typical annual salary for a digital marketer in India is close to 3 lakhs. The fields of SEO, SEM, and social media marketing offer the best salaries in digital marketing.

Here are some elements that may have an impact on an Indian digital marketer's pay:
  • Experience: Digital marketers will earn more money the more experience they have.
  • Competencies: Digital marketers with specialized knowledge in SEO or SEM may be paid more.
  • Location: Digital marketers who reside in large cities like Mumbai and Delhi can anticipate earning higher salaries than those who do.
  • Industry: Digital marketers in specific fields, like e-commerce and technology, may make more money than those in unrelated fields.


There are a few things you can do to improve your chances of landing a high-paying job if a career in digital marketing is something you're interested in. Initially, you should complete the required education and training. The skills you need to succeed as a digital marketer can be learned in a variety of online and offline courses. Building your portfolio comes second. This will demonstrate your abilities and experience to potential employers. Networking with other digital marketers is the third thing you should do. This will assist you in finding new opportunities and opening doors.
 
Take a Digital Marketing Course: Click Here to Enroll!
 
You can have a successful career in digital marketing if you are willing to put in the effort. There is a high demand for qualified digital marketers as the industry is expanding quickly. You can earn a high salary and have a fulfilling career with the appropriate education, training, and experience.

The need for digital marketing is growing rapidly in today's tech-savvy world. To comprehend its significance on a larger scale, it is necessary. Businesses are starting to realize this, and brands are concentrating heavily on digital marketing and how they can profit from it. The vast scope of digital marketing makes it the ideal platform for business branding and promotions. It becomes very simple to reach a large audience and promote because almost all age groups are very active on digital interfaces. Based on these statistics, there are now training programs in digital marketing that aim to educate aspiring professionals about the field and its potential.

After taking some incredible courses in digital marketing, if you are worried about the job you plan to apply for, we can assure you that you don't need to. People can have a wide range of incredible job opportunities thanks to the scope of a digital marketing course. There are opportunities for individuals to work as digital marketing specialists for the business.
 
A second option is to specialize in SEO. You can also submit an online application for some other marketing jobs. You'll be greeted with open arms as you enter a new world with the aid of digital marketing. a world bursting at the seams with options and possibilities that you can explore for yourself. Not to mention, you will also earn a respectable high income. Professionals who provide digital marketing services make a good living.

Here are a few of the digital marketing positions in India with the highest salaries:

Digital Marketing Manager: ₹5 lakhs - ₹10 lakhs per year
SEO Manager: ₹4 lakhs - ₹8 lakhs per year
SEM Manager: ₹3 lakhs - ₹6 lakhs per year
Social Media Marketing Manager: ₹2 lakhs - ₹5 lakhs per year
Email Marketing Manager: ₹2 lakhs - ₹4 lakhs per year
Content Marketing Manager: ₹2 lakhs - ₹4 lakhs per year
 
Grow your digital marketing career: Click here to Enrol Now.
 

Conclusion

You can succeed in digital marketing with the right education and experience. There is a high demand for qualified digital marketers as the industry is expanding quickly. You can make a good living and have a fulfilling career with the appropriate training and experience.
 

Read more:  Digital Marketing Classroom in Noida: Modules, Fees, and Benefits of Job Ready Course
 

What is digital marketing?

Digital marketing is the use of digital channels to reach and engage with customers. It includes a wide range of activities, such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, and content marketing.
 

What is the scope of digital marketing in India?

The scope of digital marketing in India is huge. The Indian digital marketing industry is expected to grow at a CAGR of 22.2% from 2021 to 2026. This growth is being driven by the increasing adoption of digital channels by businesses and consumers.
 

What is the salary of a digital marketer in India?

The salary of a digital marketer in India varies depending on their experience, skills, and location. However, the average salary for a digital marketer in India is around ₹3 lakhs per year. The highest-paying digital marketing jobs are in the areas of SEO, SEM, and social media marketing.
 

What are the skills required for a career in digital marketing?

The skills required for a career in digital marketing vary depending on the specific role. However, some of the most important skills include:
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Social media marketing
  • Email marketing
  • Content marketing
  • Analytics
  • Data visualization
  • Project management
  • Creative writing
  • Graphic design

How can I get started in a career in digital marketing?

There are many ways to get started in a career in digital marketing. Here are a few tips:
  • Get the necessary education and training. There are many online and offline courses that can teach you the skills you need to be a successful digital marketer.
  • Build your portfolio. This will show potential employers your skills and experience.
  • Network with other digital marketers. This will help you learn about new opportunities and get your foot in the door.

What are some of the challenges of a career in digital marketing?

Some of the challenges of a career in digital marketing include:
  • The field is constantly changing.
  • It can be difficult to keep up with the latest trends.
  • There is a lot of competition.
  • It can be difficult to measure the results of your marketing efforts.

Free Demo Classes

Register here for Free Demo Classes

Trending Courses

Master Certification in Digital Marketing  Programme (Batch-14)
Master Certification in Digital Marketing Programme (Batch-14)

Now at just ₹ 64999 ₹ 12500048% off

Professional Certification Programme in Digital Marketing (Batch-8)
Professional Certification Programme in Digital Marketing (Batch-8)

Now at just ₹ 49999 ₹ 9999950% off

Advanced Certification in Digital Marketing Online Programme (Batch-25)
Advanced Certification in Digital Marketing Online Programme (Batch-25)

Now at just ₹ 21999 ₹ 3599939% off

Advance Graphic Designing Course (Batch-10) : 100 Hours of Learning
Advance Graphic Designing Course (Batch-10) : 100 Hours of Learning

Now at just ₹ 16999 ₹ 3599953% off

Flipkart Hot Selling Course in 2024
Flipkart Hot Selling Course in 2024

Now at just ₹ 10000 ₹ 3000067% off

Advanced Certification in Digital Marketing Classroom Programme (Batch-3)
Advanced Certification in Digital Marketing Classroom Programme (Batch-3)

Now at just ₹ 29999 ₹ 9999970% off

Basic Digital Marketing Course (Batch-24): 50 Hours Live+ Recorded Classes!
Basic Digital Marketing Course (Batch-24): 50 Hours Live+ Recorded Classes!

Now at just ₹ 1499 ₹ 999985% off

WhatsApp Business Marketing Course
WhatsApp Business Marketing Course

Now at just ₹ 599 ₹ 159963% off

Advance Excel Course
Advance Excel Course

Now at just ₹ 2499 ₹ 800069% off