But Gen Zers are different from older generations because they are the first consumers to fully evolve into the digital age. They prioritize using mobile devices over desktop computers and have high expectations for their online time management.
Table of Contents:
- What is Generation Z?
- What are the common characteristics of Generation Z?
- Understanding the digital habits of Gen Z
- Actionable Tips for Marketers
Source: SafaltaThey communicate primarily through social media and text and spend as much time on their phones as older generations spend watching television.
The majority of Gen Z prefer streaming services over traditional cable, plus they get snackable content on their phones and computers.
In terms of the American population by generation, Gen Z is the most ethnically diverse and largest generation in American history and surpasses all generations before them in embracing diversity and inclusion.
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Understanding the digital habits of Gen Z:
Gen Z aren't just connected, they're hyperconnected: 74% of Gen Zers say they spend most of their free time online, and 66% report they use multiple connected devices at one time. The same research shows Gen Z to be smartphone-centric, with nearly three-quarters using their smartphones more often than computers or other devices.
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Actionable Tips for Marketers:
- Create content that aims to help Gen Z adapt more efficiently, improve their creativity, and present themselves with greater sharpness. “Easily adaptable” and “creativity skills” are Gen Z’s top current skills (and also among the top four fastest-growing skills). “Presentation skills” are Gen Z’s fastest-growing skill by a huge margin.
- Create a mobile-first strategy. Gen Zers prefer mobile devices more than others.
- Make sure your content is interactive and puts the user at the center of it. Gen Z loves the feeling of being in control. In fact, more than half of people would like to control the narrative of what they're streaming.
- Aiming to collaborate with Gen Zers. The ideal leader for Generation Z is a collaborator rather than a director, controller, or commander. If your thought leadership content is in line with Gen Z's leadership style preferences, it will have a greater impact.
- Check out the new LinkedIn Pages tool for attracting top talent. Do you want to attract top Gen Z marketing talent during the Great Reshuffle (which, by the way, is largely driven by Gen Z)?
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