Facebook Pixel: How Does It Work?+ [Examples]

Safalta expert Published by: Ishika Jain Updated Wed, 08 Feb 2023 10:55 PM IST


A piece of code known as the Facebook pixel is added to your website. It gathers information that enables you to monitor conversions from Facebook advertising, optimize campaigns, create targeted audiences for subsequent ads, and remarket to website visitors who have already made some sort of action.

Do you ever wonder which advertisements are the most effective, how your audience consumes your content, or how to provide them with appropriate ads? This blog will assist in setting up the  Facebook Pixel on your own without any assistance from the experts.

Table of Content:
The Facebook Pixel: What Is It?
Need to use a Facebook Pixel
How does it function?
Getting started suggestions

The Facebook Pixel: What Is It?

The Facebook Pixel is a piece of code that can be added to the website to track conversions from Facebook advertisements, optimize campaigns, create focused audiences for future advertisements, and retarget website visitors. Deploying a cookie on the website enables the Facebook Pixel to track visitors so that they may be later retargeted with advertising. After having website visitors, the Facebook Pixel can be used to monitor their behaviour when they return to the site. In turn, this enables targeting consumers with greater relevance while assisting in determining the most successful adverts.
Need to use a Facebook Pixel

The Facebook Pixel can provide crucial data that can be utilized to improve Facebook ads and give a chance to target audiences more precisely and relevantly. Advertising can be created to target customers who are more likely to convert by allowing the pixel to track the activities made on the website after accessing it through a Facebook ad.  To be prepared to create and publish your Facebook advertisements, the person is required to just install the Facebook Pixel on any website and begin gathering data right away.

How does it function?

When someone clicks on the link advertisement, visits your website, and purchases one of the goods, it causes the Facebook Pixel to be activated and report the recent action.

Free Demo Classes

Register here for Free Demo Classes

Please fill the name
Please enter only 10 digit mobile number
Please select course
Please fill the email
Something went wrong!
Download App & Start Learning

Source: Safalta.com

It also performs the function of informing when a customer acted after seeing a Facebook ad.
In this manner,  advertisements can be customized to get in touch with this specific customer once more. When the website experiences an increase in conversions, Facebook will naturally become better at showing your ads to those who are more likely to take action it is referred to as conversion optimization.
The Facebook Pixel assists in targeting clients who have not yet made a transaction and allowed them to make target customers who have already shown an interest in one of the products by clicking on the advertisement and viewing it. Some people may have even added the item to their shopping basket before deciding to discard it and back out of the deal. It helps in quickly determining which products have generated interest from customers because the pixel is keeping track of every activity made on the website. It can begin by effectively retargeting them by gathering the details of all interested page visitors from the Facebook ad.

Grow your career in Digital Marketing: Click here to Enrol Now.

The Facebook pixel allows to:
  • Make Custom Audiences for the website. If a person has visited a certain page or made a desired action on the website of the organization, then it allows retargeting that person.
  • Speak with those who are most likely to act. Therefore try to reach people who are more inclined to do a particular action through using automatic bidding. Purchasing something from the online campaign store, giving money to the cause online, or joining up for a government program are a few examples.
  • Analyze the impact of your advertising. Measuring what transpires after someone sees a particular advert helps in better comprehending their impact. For instance, it can be determined whether or not people are acting in the way that you want them to.

Cross-platform conversions

The Facebook Pixel also provides the feature to track conversions across different devices. Imagine that a consumer views a product advertisement on their phone while waiting in line at a bank. So, will the customer call right away and buy something? Most likely, no. However, the client may return to the office later that day and make the purchases online. As more individuals connect with businesses on mobile phones, tablets, and desktop computers, such cross-device conversions are becoming more prevalent. It is possible to monitor the audience even when they switch between different gadgets like desktop PCs and mobile phones thanks to Facebook Pixel.

Getting started suggestions

Obtain the whole story
It won't be possible to miss any actions done on the website if the whole Pixel basic code on every page is included on every page.

Keep an eye on the crucial events
Putting "standard events" on the sites that are important to the company and tracking the activities of the customers from visiting product pages to making a purchase is quite useful. In this approach, it is beneficial to track and tailor the advertising to produce the conversions that matter most to the company. It is also utilized to customize conversions for occasions unique to your company.

Through your e-commerce platform, access the pixel
Utilize the Facebook Pixel Helper Chrome addon to continue monitoring the Facebook Pixel on the website. The Pixel ID as well as the events that are being tracked on the website can be readily checked.   Facebook makes the process very simple including installing the Facebook Pixel, establishing a product catalogue, and running dynamic advertisements if the website is hosted by an e-commerce platform like BigCommerce, Magento, or Shopify.

Don't overlook mobile
It becomes very crucial to Pixel in the mobile-specific. When visitors view advertisements on one device but convert on another, it allows them to track conversion data across devices and then let you know.

How do Facebook pixels function?

A piece of code known as the Facebook pixel is added to your website. It gathers information that enables you to monitor conversions from Facebook advertising, optimize campaigns, create targeted audiences for subsequent ads, and remarket to website visitors who have already made some sort of action.

What is the process of Facebook pixel retargeting?

You add a Javascript piece of code called a "retargeting pixel" to your website or landing page. An anonymous cookie is placed on the visitor's browser by that pixel code. The cookie instructs Facebook (Meta) to show your adverts to that user after they leave your website.

Does Facebook's pixel still function?

Although many people consider the Facebook pixel to be an outdated technology that won't be missed, if you're still using your Facebook pixel, it's time to start considering alternate methods of tracking your leads, clicks, and conversions. Users of Facebook have until June 30, 2021, to make these modifications.

What's a good illustration of retargeting?

If your website has a blog, for instance, you might retarget individuals who visit a certain blog article of yours. You can tell a lot about what those users are passionate about by reading the blog post's content.

Free E Books