Free Analytics Courses for Beginners with Certification: A Google Guide

Vanshika Jakhar

She is an English content writer and works on providing vast information regarding digital marketing and other informative content for constructive career growth.

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According to Exploding Topics,91.9% of organizations are focused and achieved measurable value of data and analytics investments in 2023. So, Analytics skills are highly sought after, and they have become essential for professionals across various industries. Whether you're a recent graduate, a career changer, or an experienced professional looking to upskill, there's an abundance of resources available to help you get started with analytics. Google, a global tech giant, offers a range of free analytics courses for beginners with certification, making it accessible and convenient for individuals to kickstart their analytics journey. In this guide, we'll explore the best free analytics courses Google provides, along with the benefits of pursuing these certifications.

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Table of Content
Free Analytics Courses for Beginners with Certification

 

Free Analytics Courses for Beginners with Certification: A Google Guide

Google is well-known for its expertise in data and analytics, and its courses are highly regarded in the industry.

Source: SAFALTA.COM

Google Analytics is used by top channels/departments which are segmented into marketing (46,390), social media (28,743) and digital marketing ( 28,223). The company's commitment to providing free educational resources, coupled with the opportunity to earn recognized certifications, makes Google a compelling choice for beginners. Here are some key reasons why you should consider Google's analytics courses:

  1. Credibility: Google certifications are recognized and respected in the industry. They serve as a testament to your proficiency in using Google Analytics, a widely used analytics tool.

  2. Free of Charge: Google's courses are entirely free, which means you can access high-quality training without any financial barriers.

  3. Practical Learning: These courses are designed to be practical and hands-on, ensuring that you gain real-world skills that can be immediately applied in various professional settings.

  4. Flexible Learning: Google's courses are available online, allowing you to learn at your own pace and convenience. This flexibility is ideal for working professionals and students alike.

  5. Global Reach: Google's global presence ensures that these certifications hold weight worldwide, making them valuable assets for your career.

    Read more: The Top 10 Data Analytics Careers: Skills, Salaries and More

Best Free Analytics Courses for Beginners by Google

50 Million websites are using Google Analytics to analyze every digital footprint, traffic, ranking and making efforts to make the business more profitable and more beneficial for their customers and clients. Now, let's dive into the best free analytics courses offered by Google for beginners. These courses cover a wide range of topics, from Google Analytics to data visualization, and provide valuable certifications upon successful completion.

1. Google Analytics for Beginners

  • Course Overview: Google Analytics is a fundamental tool for tracking website performance. This course provides a comprehensive introduction to using Google Analytics for tracking, analyzing, and reporting on website data.

  • What You'll Learn: You'll learn how to set up a Google Analytics account, navigate the interface, and understand key metrics. The course also covers basic reporting, tracking user behaviour, and creating custom reports.

  • Certification: Upon completing the course and passing the assessment, you'll earn the Google Analytics for Beginners Certification.

  • Duration: The course is self-paced and typically takes 4 to 6 hours to complete.

    Suggested: Google Analytics for Beginners: A Complete Guide

2. Advanced Google Analytics

  • Course Overview: Building on the knowledge gained from the beginner's course, this course delves deeper into Google Analytics, providing a more detailed understanding of tracking and data analysis.

  • What You'll Learn: You'll explore advanced topics such as data collection, processing, and configuration. The course also covers segments, filters, and how to set up goals and e-commerce tracking.

  • Certification: Completing the course and passing the assessment will earn you the Advanced Google Analytics Certification.

  • Duration: This self-paced course usually takes around 4 to 6 hours to complete.

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3. Google Analytics 360

  • Course Overview: Google Analytics 360 is an enterprise-level version of Google Analytics, designed for large organizations. This course is aimed at those who want to harness the full potential of Google Analytics 360.

  • What You'll Learn: You'll gain insights into the premium features of Google Analytics 360, including advanced analysis tools and data-driven attribution. This course is precious for professionals working with large datasets.

  • Certification: Completing the course and passing the assessment will earn you the Google Analytics 360 Certification.

  • Duration: The course can be completed at your own pace and typically takes around 4 to 6 hours.

4. Google Data Studio

  • Course Overview: Google Data Studio is a powerful data visualization tool that allows you to create interactive and shareable dashboards. This course will teach you how to use Data Studio to present data effectively.

  • What You'll Learn: You'll explore the basics of creating reports and dashboards, connecting data sources, and using various visualization options to communicate insights.

  • Certification: Upon completing the course, you'll receive the Google Data Studio Certification.

  • Duration: The course typically takes about 4 to 6 hours to complete.

5. Google Tag Manager Fundamentals

  • Course Overview: Google Tag Manager is a vital tool for marketers and web analysts to manage website tags without needing to involve developers. This course provides a solid foundation in using Google Tag Manager.

  • What You'll Learn: You'll learn how to set up and manage tags, triggers, and variables using Google Tag Manager. This knowledge is essential for tracking user interactions on your website effectively.

  • Certification: Upon completing the course and passing the assessment, you'll receive the Google Tag Manager Fundamentals Certification.

  • Duration: This self-paced course can be completed in about 4 to 6 hours.

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6. Google Analytics for Power Users

  • Course Overview: This advanced course is for those who want to take their Google Analytics skills to the next level. It covers more complex data analysis and reporting techniques.

  • What You'll Learn: You'll delve into advanced topics like segmentation, channel grouping, and custom reports. The course emphasizes the use of data to make strategic decisions.

  • Certification: Upon successful completion and passing the assessment, you'll earn the Google Analytics for Power Users Certification.

  • Duration: This self-paced course typically takes around 4 to 6 hours to complete.

    For more information Read: Top 5 Digital Marketing Courses in India 2023: Specialization, Price, Comparison, and More 

7. Introduction to Data Studio

  • Course Overview: If you're new to data visualization and dashboard creation, this introductory course on Data Studio will get you started. It's designed for beginners in data visualization.

  • What You'll Learn: You'll learn the basics of creating interactive reports and dashboards using Google Data Studio. This course covers connecting data sources, designing reports, and sharing them effectively.

  • Certification: Upon successful completion, you'll receive the Introduction to Data Studio Certification.

  • Duration: The course is self-paced and usually takes 2 to 4 hours to complete.

8. Google Ads Measurement

  • Course Overview: Google Ads is a significant part of online marketing. This course focuses on measuring and optimizing Google Ads campaigns using data and analytics.

  • What You'll Learn: You'll explore key Google Ads metrics and learn how to use data to optimize your advertising campaigns. This knowledge is valuable for digital marketers.

  • Certification: Upon completing the course and passing the assessment, you'll earn the Google Ads Measurement Certification.

  • Duration: This self-paced course typically takes around 2 to 4 hours to complete.

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Benefits of Earning Google's Analytics Certifications

Earning certifications from Google's free analytics courses offers several benefits for beginners and professionals alike:

  1. Resume Enhancement: These certifications serve as strong additions to your resume, showcasing your expertise in using Google Analytics and related tools.

  2. Career Advancement: Analytics skills are in high demand across industries. These certifications can open up new job opportunities or help you advance in your current career.

  3. Practical Knowledge: Google's courses focus on practical skills, ensuring that you can apply what you've learned to real-world scenarios.

  4. Global Recognition: Google's certifications are recognized worldwide, enhancing your professional credibility.

  5. Free of Charge: The fact that these certifications are entirely free makes them accessible to anyone with an internet connection.

  6. Self-Paced Learning: You can learn at your own pace, making it ideal for busy professionals and students.

  7. Continual Learning: Google frequently updates its courses to keep up with the latest trends and technologies in the field of analytics.

Conclusion

Google's free analytics courses for beginners with certification provide an excellent opportunity to acquire valuable skills in data analytics and data visualization. These courses offer the chance to gain recognition for your knowledge and expertise, whether you're just starting your career or looking to enhance your existing skill set. With the flexibility of online learning and the backing of a globally recognized tech giant, Google's analytics courses are a smart choice for those seeking to excel in the world of analytics and data-driven decision-making. Take advantage of these resources and start your journey toward becoming an analytics expert today.

Related article: Top 10 Ways to Achieve Search Engine Optimization (SEO) Strategies

What is Google Analytics?

Google Analytics is a web analytics service provided by Google that allows website owners to track and analyze user interactions, behavior, and traffic on their websites or apps.

 

What can I track with Google Analytics?

Google Analytics allows you to track a wide range of metrics, including website traffic, user demographics, page views, bounce rates, conversion rates, and e-commerce data, among others.

 

Is Google Analytics free?

Google Analytics offers both free and premium versions. Most users can access a robust set of features for free, while larger enterprises may opt for the paid Google Analytics 360.

 

How does Google Analytics handle user privacy and data protection?

Google Analytics has data privacy features in place, including options for anonymizing IP addresses and compliance with data protection regulations like GDPR. It's essential to configure your account to meet your region's privacy requirements.

 

What are goals in Google Analytics?

Goals in Google Analytics are specific actions or events you want visitors to complete on your website, such as making a purchase or signing up for a newsletter. Tracking goals helps measure the effectiveness of your website.

 

What is bounce rate in Google Analytics?

Bounce rate is the percentage of visitors who land on a web page and then leave without interacting further. High bounce rates may indicate that visitors aren't finding what they need on that page.

 

Can I integrate Google Analytics with other tools and platforms?

Yes, Google Analytics can be integrated with various other tools and platforms, such as Google Ads, Google Search Console, and content management systems (CMS) like WordPress. These integrations can provide more comprehensive insights and data tracking capabilities.
 

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