Download App & Start Learning
In the rapidly changing era of digital marketing, it is important to always stay connected to your customers in a good way.
This is how geo-targeting has played a perfect role in the next 5 years.
This new technique involves providing accurate information to your users based on their location and providing personalized and relevant experiences.
In this post, we will discuss what geo-targeting is and why it is important.
According to a statistic, 61% of mobile users have been shown products or services based on their geographical location to increase their chances of purchasing them from their online e-commerce website.
Table of Contents:
In geo-targeting, we define the user based on his geographical location. Geo-targeting refers to showing our ads/advertising to customer based on their geographical locations.
For this, our audience fills out the forms on social websites, they give their details on Facebook Instagram, and Linkedin in the personal details section the customer's GPS
location, his IP address
or wifi, and the address or pin code given by him, etc.
are used to get information about him.
Well, Geo-Targeting has already made a significant impact in the field of digital marketing
These businesses are working to provide services by promoting their advertisements based on their geographical location and providing them with relevant content.
Everyone from small street corner businesses to international industries is working to reach the right audience at the right place at the right time.
- Location targeting is a big factor in the mobile search market.
If someone searches from mobile, then more or less local result is shown and in that too, almost 60% conversion of local search is seen.
That's why mobile search has already captured the market.
- By targeting geographically we can enhance user experience and more traffic on our website to enhance business.
- We can hide our ads from the competitors.
By excluding our competitor's stores, and offices by selecting a correct location from our ads campaign.
This technique will help you to save your marketing budget for your loyal customers.
Google Geo-Targeting allows users to search audiences by specific locations, areas, cities, states, and countries.
They can search only for that particular area or location where they want to show their ads.
If you want to show ads to users related to your search area then it is fine if you are not interested in other users who are not interested in that area, the impression
and clicks generated by showing your ads are wasted and this is any type of activity.
There is no profit and even money is deducted from our marketing budget for every click.
Therefore, it is important to keep in mind that the range or location to be shown to a particular customer is correctly selected.
Also, we can use Google Trends
to search trending keywords that have potential for future conversions
This tool can guide you to the best keyword in your country, state, city, or area.
Download Free E-Book: Digital Marketing
Here we discuss how Geo-Targeting works.
Let's suppose you run a restaurant in Lucknow city and you want to run your ads, and here you want only the people of Lucknow city to see the ads of your restaurant.
In Geo-Targeting you select only Lucknow city.
By running ads, if you have selected ads to show in another city like Lucknow or Kanpur Hardoi Barabanki will also be selected but in our situation, your budget will be cut per click and your business result will be less.
That's why geo-targeting is important.
To Know More: Artificial Intelligence
Be an Expert In:- Master Course in Digital Marketing
- Find a Potential relevant audience.
- Find a Particular area/location-wise audience
- Enhanced engagement and conversion rate.
- Maximum allocation of advertising budget.
- Better analytic and data-driven decision-making
- Relevant advertising
- Enhanced user experience
- Improvement of ad inventory management.
- Increase business and revenue
- Analysis of competition geographically
Geo-targeting is a powerful tool for businesses to reach specific targeted customer based on their geographic location. Understanding the geographical locations of our potential customers helps us in planning our business strategy and how our marketing budget can reach as many customers as possible.
Geo-targeting is delivering the method of our business and services to our audience based on their geographical location like country, state, city, area, pin code, etc.
Geo-targeting helps to target specific location audiences, and our ads show those whom you want to show them by this it helps avoid unnecessary CPC and impression budget.
To provide the ad content advertising to an audience within defined and specific areas, radius, and locations.
That application does location-based marketing. For example: You search your mobile's location by searching for "best doctors near me" and it seems that related results are shown in Google Maps. This is due to geo-targeting.
- Country-wise targeting.
- Area wise targeting
- Radius wise targeting.
Radius targeting is considered the most accurate geo-targeting, any mobile user's location within the selected radius will be shown in the selected radius.