In the rapidly changing era of digital marketing, it is important to always stay connected to your customers in a good way. This is how geo-targeting has played a perfect role in the next 5 years. This new technique involves providing accurate information to your users based on their location and providing personalized and relevant experiences. In this post, we will discuss what geo-targeting is and why it is important. According to a statistic, 61% of mobile users have been shown products or services based on their geographical location to increase their chances of purchasing them from their online e-commerce website.

Source: Safalta

Table of Contents:

• What is Geo-Targeting?
• How can We  Define audience Geo-Graphic Locations?
• The Current Scenario of Geo-Targeting?
• Why Geo-Targeting is Important?
• How does Geo-targeting Work? 
• How to use Geo-Targeting?
• Benefits of Geo-Targetings

What is Geo-Targeting:

In geo-targeting, we define the user based on his geographical location.   Geo-targeting refers to showing our ads/advertising to customer based on their geographical locations.
 

 

How can We  Define audience Geo-Graphic Locations: 

For this, our audience fills out the forms on social websites, they give their details on Facebook Instagram, and Linkedin in the personal details section the customer's GPS location, his IP address or wifi, and the address or pin code given by him, etc. are used to get information about him.
 

The Current Scenario of Geo-Targeting:

Well, Geo-Targeting has already made a significant impact in the field of digital marketing. These businesses are working to provide services by promoting their advertisements based on their geographical location and providing them with relevant content. Everyone from small street corner businesses to international industries is working to reach the right audience at the right place at the right time.

Why Geo-Targeting is Important:

1. Location targeting is a big factor in the mobile search market. If someone searches from mobile, then more or less local result is shown and in that too, almost 60% conversion of local search is seen. That's why mobile search has already captured the market.
2. By targeting geographically we can enhance user experience and more traffic on our website to enhance business.
3. We can hide our ads from the competitors. By excluding our competitor's stores, and offices by selecting a correct location from our ads campaign. This technique will help you to save your marketing budget for your loyal customers.

How does Geo-targeting Work: 

Google Geo-Targeting allows users to search audiences by specific locations, areas, cities, states, and countries. They can search only for that particular area or location where they want to show their ads. If you want to show ads to users related to your search area then it is fine if you are not interested in other users who are not interested in that area, the impression and clicks generated by showing your ads are wasted and this is any type of activity. There is no profit and even money is deducted from our marketing budget for every click. Therefore, it is important to keep in mind that the range or location to be shown to a particular customer is correctly selected.
Also, we can use Google Trends to search trending keywords that have potential for future conversions. This tool can guide you to the best keyword in your country, state, city, or area.

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How to use Geo-Targeting:  

Here we discuss how Geo-Targeting works. Let's suppose you run a restaurant in Lucknow city and you want to run your ads, and here you want only the people of Lucknow city to see the ads of your restaurant. In Geo-Targeting you select only Lucknow city. By running ads, if you have selected ads to show in another city like Lucknow or Kanpur Hardoi Barabanki will also be selected but in our situation, your budget will be cut per click and your business result will be less. That's why geo-targeting is important.

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Benefits of Geo-Targetings :

1. Find a Potential relevant audience.
2. Find a Particular area/location-wise audience
3. Enhanced engagement and conversion rate.
4. Maximum allocation of advertising budget.
5. Better analytic and data-driven decision-making
6. Relevant advertising
7. Enhanced user experience
8. Improvement of ad inventory management.
9. Increase business and revenue
10. Analysis of competition geographically

Geo-targeting is a powerful tool for businesses to reach specific targeted customer based on their geographic location. Understanding the geographical locations of our potential customers helps us in planning our business strategy and how our marketing budget can reach as many customers as possible.

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