Mastering the Art of Digital Visibility: Effective Ways to Drive More Traffic to Your Website

Safalta Expert Published by: Shivam Ray Updated Wed, 03 Apr 2024 02:51 PM IST

Highlights

It is estimated that the compound annual growth rate of digital marketing will be 9% between 2020 and 2026. Digital display is projected to grow at a 15.5% CAGR, while search is projected to grow at 12.2%. Search accounts for 40.9% of the global digital advertising and marketing market. Just this past year, 63% of firms boosted their budgets for digital marketing.

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Is your website getting less traffic? Do you know that one of the reasons for less traffic on the website is the loading speed of the website? Do you know what website speed is? What is Website Speed Loading Time and how is Website Speed increased? According to research, it has been seen that about 50% to 60% of the visitors exit the websites due to slow loading and Google's bots feel that the visitors are not getting the correct information on this website, hence the traffic is decreasing. Coming less. It is estimated that the compound annual growth rate of digital marketing will be 9% between 2020 and 2026. Digital display is projected to grow at a 15.5% CAGR, while search is projected to grow at 12.2%.  Search accounts for 40.9% of the global digital advertising and marketing market. Just this past year, 63% of firms boosted their budgets for digital marketing.

Source: safalta

Between 2020 and 2021, there was a 14% growth rate in digital marketing budget spending across businesses.
  • Digital marketing channels receive 72% of all marketing expenditures.
  • 55% of marketing is digital. In 2021, the total expenditure on digital advertising was $436 billion, while offline advertising brought in $196 billion.
  • The average local business puts 5-10% of its revenue towards its digital marketing budget, but for larger businesses, that number can climb to about 14%.
  • Consumers who frequent businesses that reply to feedback spend fifty percent more.
  • 93% of consumers research products online before buying.
  • After reading and responding to negative evaluations, users may stay on a website up to five times longer.
  • Brand recognition might rise by 80% as a result of digital marketing.
  • After seeing display ads, consumers are 155% more likely to search for phrases related to your brand.
  • Customers are 70% more likely to purchase a retargeting ad.
  • PPC returns $2 for every $1 spent—a 200% ROI.
  • There is a 59% chance that someone who searches after first seeing a connected display ad would convert.
  • After seeing a display advertisement, a user's search activity increases by 155%.

Table of Contents

  1. What is Website Speed?
  2. Why is website speed important?
  3. How to Increase Website Loading Speed: (12 Easy Ways)
  4. Use Compress Images and Videos
  5. Install Light Weight Theme on the website
  6. Do not install too many plugins
  7. Use CDN
  8. Use fewer ads on the website
  9. Enable Cache
  10. Remove Render Blocking JavaScript
  11. Minify JavaScript, HTML, and CSS
  12. Reduce Redirects
  13. Choose better hosting
  14. Choose the right server location
  15. Optimize the website database
  16. Difference between Website Speed and Page Speed

What is Website Speed : 

Website Speed: When an Internet user clicks on a website, the time taken by the website to load is called Loading Speed or Website Speed. There are two types of loading speed of a website; Fast Loading Speed and Slow Loading Speed. If a website gets loaded in 2 to 3 seconds then this speed is good for that website but if that website takes more than 5 seconds to load then this speed is not good at all for that website. Because the loading speed of the website has a bad effect on both visitors and search engines. If you do not know the loading speed of your website, then I am giving the names of some websites below. If you use WordPress then you get the facility of plugins there but if you use Blogger then you can easily check the loading speed of your website through these websites.

These Website Speed Checker Websites are as follows;

  • GTmetrix
  • Uptrends
  • WebPagetest
  • Site24x7
  • Pagespeed
  • Sucuri
  • KeyCDN
  • Gift of speed
  • SpeedCurve
  • Dotcom-Monitor
  • Dareboost
You can check the loading speed of your website by visiting any of these websites. If the speed is slow then you can make it fast. now you must have understood.

Why is website speed important?

Website Speed is an important factor of SEO. For the success of any website, that website needs to load fast. If the loading speed of a website is slow then neither visitors will like such a website nor that website will be able to rank on Search Engine Result Pages (SERPs). If the website speed is slow then Internet users will leave your website and go to another website because no one has that much time, hence you should increase your website speed. Search engines also give importance to fast-loading websites. Now you must have understood what website speed is and why it is important. Now I will tell you about how to speed up website loading speed.

How to Increase Website Loading Speed: 12 Easy Ways

If you want to make the loading speed of your website fast, then I have listed 12 easy ways here. You can speed up the speed of your website by following them. These are as follows;

Use Compress Images and Videos : 

The reason for the slow loading speed of your website can also be the images and videos added to the webpage, hence these should be optimized and added to the webpage only. You can reduce the size of images by resizing them, reducing their height and width, compressing them, and then adding them to the webpage. Also, you can use programs like Photoshop and Canva to minimize the size of your photographs.
Similarly, you should not upload videos directly on the website server because if you upload them directly, it increases the size of the website and the website starts taking more loading. You can show videos on the webpage using YouTube, which does not affect the website loading speed.
 
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Install Light Weight Theme on the website : 

To make the webpage of our website attractive, we install the best themes in it, but did you know that these themes also slow down the loading speed of the website? Therefore, you should select only lightweight themes for your website which does not have many animation images, videos, etc. Installing a Light Weight Theme on your website causes it to load more quickly, which in turn improves the amount of visitors. There are many themes available on the Internet, out of which you can select any good theme, but remember to use only lightweight themes so that the speed of the website becomes fast.

Do not install too many plugins : 

If you use plugins, then you should know that installing more plugins also slows down the loading speed of the website. As a result, you should only install plugins on your website that are necessary. You should install a minimum number of plugins and those plugins which you are not using, then you should remove such plugins from your website. so that the website's speed can be improved. Because too many plugins affect the loading speed of the website, visitors leave your website and go to other websites due to the slow loading of your website, this also affects the search engine.

Use CDN : 

When it comes to speeding up website loading, CDN is crucial. Content Delivery Network is the full name of the network. The web hosting server, which hosts your website, is the destination that users are sent to when they visit it. If there is a lot of traffic on your website and all the visitors access the website from that one server, then the server gets overloaded and the loading speed of the website becomes very slow. In such a situation, there is a possibility of that server crashing. That's why CDN is used. CDN stores the contents of the website in all its servers to reduce the traffic load of the main server. Because the server is close by, users will be able to readily access the website anytime they want to, which will also speed up the loading time of your website.

Use fewer ads on the website : 

Having too many ads on websites is not considered good because it has a bad effect on the visitors of your website. Research has shown that visitors do not like websites that advertise too much and soon leave such websites and go to other websites. So from this, you can understand that if there is less traffic on the website then how will the website rank in the search engine the loading speed of the website is also affected by excessive advertisement, hence you should use minimum ads on your website.

Enable Cache : 

If a website enables Cache, then the loading speed of that website becomes faster because browsers cache a lot of information so that it does not take much time to load that website again. Meaning, that when visitors come back to your website, the browser should load that website fast instead of loading it completely again. For this, you can use the YSlow Tool or any other tool. There are many tools available for this on the Internet. This cache gets included in the header of the website.
 
 

Remove Render Blocking JavaScript : 

When a visitor visits your website, the visitor's browser first downloads the external codes added to that website, only after that the visitor can view the page of the website. These external codes are called JavaScript. This JavaScript can increase the speed of the website and can also block the rendering of the page. You should not use too many external codes on your website. For this, first of all, you have to detect these JavaScripts with the GTmetrix Tool and then fix them. If you know coding then you can make them inline or fix them by coding or if any script is not very important then you can also remove it. If you do not know coding then tools are also available on the internet for this like; WP Rocket, W3 Total Cache, SG SuperCacher, Sucuri Firewall, etc. With the help of this, you can easily fix and remove these JavaScripts.

Minify JavaScript, HTML, and CSS : 

To make the speed of the website fast, it is very important to reduce the size of the website, for which JavaScript, HTML, and CSS are also minified. Minify means reducing the file size. For this you can use plugins like UglifyJS, CSSNano, YUI Compressor, JS Min, and Packer, these are the names of some tools, apart from this, many more tools are available on the Internet. which any tool can be used with. If you know how to code, then you can minify JavaScript, HTML, and CSS and increase the speed of your website just by coding without using any tool.

Reduce Redirects : 

If there are more redirects in the website then it affects the loading speed of the website. When a visitor wants to visit a specific webpage, he types the URL and searches, then his request goes to the website, and then from there, the visitor is redirected to that webpage. In simple language, when a visitor goes to a webpage but that page gets a 404 Not Found Error which is redirected to another page of that website, then two webpages are loaded here but the 404 Error Page is not shown and loaded. Only it is redirected. In this way, the loading speed of the website becomes very slow, hence you should use fewer redirects in your website so that the speed of the website can increase.

Choose better hosting : 

Web hosting is also required while creating a website. But you should keep in mind that hosting should not be too cheap because the servers of such web hosting keep going down. Due to this, the traffic on your website starts decreasing and the ranking of your website on search engine result pages is also affected.
Therefore, you need to choose a better web hosting for your website so that more and more traffic can come to your website the chances of ranking in search engines can increase and your website can grow.

Choose the right server location : 

Selecting the ideal server location is crucial while taking up website hosting. If you choose any server location without thinking, it can hurt both your visitors and search engines. Therefore, keep in mind that you should choose the server location around the country you want to target. So that whenever people visit your website, the website can load fast. This will increase your website speed and you will also get good traffic, which will help in ranking on search engines.

Optimize the website database : 

To speed up the loading speed of your WordPress website, you have to optimize the database of your WordPress website. If your website is very old then you need to optimize the database of your website. The website's settings, plugin settings, content, pages, comments, theme settings, etc. are all stored in this database.. are stored and it also includes unnecessary data due to which the database of the website increases and the website loading speed becomes slow. There are many tools available on the Internet to optimize this database. ; You will get many tools like Advanced Database Cleaner, WP Sweep, WP Clean Up Optimizer, WP Optimize, etc. You can use any tool and optimize the database of your website as per your convenience and delete unnecessary data, which increases the loading speed of the website.

Difference between Website Speed and Page Speed : 

Now you must have understood what is website speed. What is Website Speed and how to increase Website Loading Speed? Let us now talk about what is the difference between Website Speed and Page Speed. The time it takes for the entire website to load is called the loading speed of the website and the time it takes for a particular page of a website to load is referred to as the page's loading speed. There are many tools available on the Internet using which you can check speed. If you want to check the speed of the website, then you will have to type the domain name of the website in the search bar of that tool, through which you will get to see the speed of the website and when you type the URL of a particular page of a website, you will get the speed of the page. Speed is visible. You will find many articles on the Internet which give you tips to increase website traffic. Some of those articles are amazing. I don't know how many people will follow those tips in 2024 but the tips I have shared above. This works well for me and many of my blogger friends. That's all I want to say to you! Do not pay attention to any other technique or source until you give your best performance in blogging. If these tips help us in increasing website traffic then they will help you too. If not today then tomorrow you will get Amazing Results. Hard work is never wasted. Through this article, you must have understood what is website speed. Website Speed Test and how to increase the loading speed of the website? You should keep checking the loading speed of your website from time to time. If your website speed is slow then this article is for you only.
In this, I have told you 12 easy ways to increase the speed of your website. If you follow them then you can increase the speed of your website. If the speed of the website is fast, then more traffic comes to the website, and ranking in Search Engine Result Pages (SERPs) increases. The main objective of this article is to improve the speed of your website.

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