Content Marketing Jobs: Salary, Vacancies, and Skills  

Priya Bawa

She has started her career as a Content Writer and writes on blogs related to career.

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Content marketing is a marketing technique that uses appropriate written material, audio recordings, podcasts, and other media to attract, engage, and keep an audience. This method increases knowledge, increases brand awareness, and keeps your organization front of mind whenever it comes time to buy what you have to offer. A content marketing strategy establishes your firm as a thought leader by generating and distributing knowledge in a variety of ways, establishing trust among your target audience. 
 
Table of Content:
1) Salary
2) Vacancies
3) Companies Hiring For Content Marketing Jobs
4) Skills

Salary:

Content Marketer incomes in India fluctuate between 2.4 Lakhs to 13.0 Lakhs a year, but an annual salary of 5.0 Lakhs is the average. Salary estimates were generated based on 251 actual Content Marketer wages.
 
Vacancies:
There are 1355 Content Marketing jobs to be found in Delhi, including Digital Marketing Specialist.
 
Companies Hiring For Content Marketing Jobs:
 
1) Immediate Need for a Content Marketing Specialist, Vserve Digital Services, Noida:
  • 2 - 4 years
Responsibilities and Duties of the Job:
  • Collaboration with authors and editors to achieve consistency
  • Setting marketing deadlines and creating marketing calendars
  • Creating and executing a well-integrated content marketing plan
  • Identifying our product's selling features for the target audience
  • Investigating market trends in a certain industry
  • Keeping track of the development of our content campaigns
Ideal Candidate Profile:
  • Graduates who are willing to relocate to Dubai are sought.
  • Experience in a related profile of at least two years is required.
Advantages:
  • The company will offer accommodation.
2) Content Marketing Specialist / Senior Content Writer - FinTech Benchire, Gurgaon:
  • 3 - 6 Years
Detailed Job Description:
  • Understand SEO thoroughly and optimize content properly
  • Use social media effectively to establish audiences and communities and to guarantee that material is disseminated on social networks.
  • Identify online audience and content trends using search and social media analytics.
  • Have an in-depth, up-to-date understanding of the Finance and Blockchain industries.
  • Create high-quality, accurate, and well-written multimedia material for our digital audience.
  • When necessary, provide blog coverage.
  • Be able to flourish in a fast-paced atmosphere and work both individually and as part of a team.
  • Manage daily and monthly material flow to meet digital audience goals.
  • Conduct thorough and ongoing examinations of rival material.
Qualifications Required:
  • A bachelor's degree, ideally in English, communications, or a related discipline, is essential. A master's degree is preferred.
  • Perfect spelling and grammar.
  • 3 - 6 years of content writing or marketing experience; expertise in B2B business software enterprises is greatly encouraged.
  • Demonstrated ability to adhere to style guidelines
3) Marketer of Content, Outscal Technologies, Inc, Delhi:
  • 0 - 1 years
Detailed Job Description:
  • Writing and editing success stories and articles, as well as conducting interviews as needed.
  • Creating, researching, and proposing content ideas.

    Source: SAFALTA.COM

    Asking effective questions and building rapport/trust with story subjects.
  • Writing content for social networking networks, mainly LinkedIn and Twitter.
  • Developing content marketing strategy from the ground up and assuming responsibility for end-to-end execution.
  • Is the process of determining the efficacy and suitability of narrative materials and merging them to create a compelling tale.
  • Work closely with the core team and have regular contact with the founder.
  • Experience creating visual, audio, and video material; knowledge of basic video editing and picture editing tools
  • Creating a good tale from discussion points.
  • A keen eye and ear for best practices in each content type.
Must-Have:
  • A keen sense of narrative (what makes a story fascinating from the standpoint of the audience)
  • Excellent writing abilities and the ability to express more information in fewer words.
  • Possibility of striking up a dialogue with narrative subjects (students, entrepreneurs, CXOs, investors, and other stakeholders)
  • Attitude of self-learning and self-initiation with attention to detail.
  • Familiarity with technical jargon and games
  • Understanding of story foundations (effective character, arc, hook, authenticity/details, and calls to action) is required.
  • LinkedIn and Twitter writing styles.
4) Content Marketing, Toggle, Gurgaon:
  • 1 - 3 years
Detailed Job Description:
  • Collaborates across divisions and silos to develop an effective content marketing strategy and editorial plan that meets company objectives while keeping costs to a minimum.
  • Manage digital content hubs and all supporting social channels, including email and newsletter delivery.
  • Responsible for all content marketing strategies that promote traffic, engagement, leads, and sales, as well as customer retention.
  • Basic SEO comprehension, content categorization and structure, content generation, distribution, and measurement are all editorial criteria. Development of editorial governance to ensure that material reflects our brand's voice, style, and tone.
Read More:
1) Marketing Communication: Job Role, Responsibilities and Salary
2) Web Analytics Jobs: Salary, Skills, and Vacancies


Skills:
  • Capabilities in content production: Despite the apparent, very few bloggers are capable of producing material that will yield excellent outcomes for their company. First and foremost, content writing is essential for your blogs and other crucial internet pages. This includes instruction on the creation of basic visual material such as photographs or movies. It gets easier to develop this sort of content using tools like Canva to assist you. Our content marketing matrix enables marketers to outline the goal of their content.
  • Research Abilities: At many levels of content marketing, research is used. A marketer must first do audience research. This will provide you insights into their demands as well as the sort of information that will compel them to act. Furthermore, while creating a piece of content, content marketers must conduct research.
  • Planning Abilities: Content marketing success necessitates preparation. Unlike other types of marketing, content marketing takes time and consistency to produce tangible benefits.
  • Project Administration: Project management is the process of integrating and using your knowledge and abilities with various tools and procedures in order to finish a project on time and within budget. As a content marketer, you must create your own workflow strategy in order to correctly manage all of the jobs that must be completed on time.
  • Data analysis abilities: Many numbers now show the efficacy of your content marketing efforts. However, marketers must identify the appropriate metrics to assess their performance. Marketers must grasp key performance indicators (KPIs) and how to track them for various content marketing projects. For example, what are the key performance indicators (KPIs) for brand recognition, lead generation, and customer acquisition campaigns? Google Analytics is a popular tool used by most organizations. Marketers may use this tool to gain insights into how their audience interacts with their website. Content marketers must be able to measure the ROI of their initiatives in addition to utilizing figures to track success.

Content marketing is a type of marketing that employs relevant written content, audio recordings, podcasts, and other media to attract, engage, and retain an audience. This strategy enhances knowledge, raises brand recognition, and keeps your company in the forefront of people's minds when it comes time to purchase what you have to offer. A content marketing strategy positions your company as a thought leader by creating and disseminating knowledge in a number of formats, therefore building trust among your target audience.

Read More: Marketing Management Jobs: Vacancies, Salary, Skills and Eligibility
 

Is working as a content marketer a good job?

Content marketing is a thriving profession with a bright job outlook in the next years. Furthermore, the specialised abilities you learn as a content marketer are transferable to a variety of other jobs. These abilities can be used to become an internet marketer, editor, marketing manager, copywriter, or social media manager.

What does a freelance content marketer earn?

Freelance Content Writer salaries in India range from 0.8 Lakhs to 6.3 Lakhs per year, with an average yearly compensation of 3.0 Lakhs.
 

What are the requirements for a content marketer?

The following criteria and competencies should be included in the Content Marketing Manager job description: A BA/BS degree or similar work experience is required. X years of experience developing web-specific material, as well as channel-specific understanding (blog, SlideShare, Facebook, Twitter, and so on).
 

What is the highest content marketing salary?

A Content Marketer may make up to 13.0 lakhs per year (1.1 lakhs per month).
 

Is content marketing popular?

Most firms today employ some form of content marketing for one simple reason: it drives business development. Content marketing will continue to be in demand in some manner.
 

What exactly is a content marketing position?

A content marketer's mission is to acquire leads and convert them into customers by providing instructive and interesting material. Their primary responsibility is to produce content such as blog posts, articles, social media updates, videos, e-books, white papers, and other materials.
 

Can content marketing be compensated?

The Ultimate Guide to Paid Content Promotion
Just as you would for a product or service, you promote your content using traditional methods such as banner ads and paid placements. However, content marketers can benefit from more strategic and authentic paid media approaches.
 

What exactly are professional skills?

Professional skills are workplace capabilities and abilities that are useful for almost any job. Professional abilities are a mix of hard skills (job-specific activities that may be taught) and soft skills (transferable characteristics such as work ethic, communication, and leadership).
 

What exactly are content skills?

profession content skills are those that are unique to a particular profession or occupation. A secretary is proficient in typing, word processing, answering phones, handling business communication, and filing.
 

What exactly is a CV?

Because the CV provides a comprehensive history of your academic credentials, the length of the document varies. A resume, on the other hand, gives a succinct picture of your talents and qualities for a certain employment, therefore length is often shorter and governed by years of experience.
 

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