Top 12 Digital Marketing Influencers Globally in 2023

Priya Bawa

She has started her career as a Content Writer and writes on blogs related to career.

Source: SAFALTA.COM

Digital marketing influencers are thought to be specialists in their field - digital marketing. They promote businesses and their clients by endorsing various things.
They have a loyal social following that has grown over time and trust. Their audience is very engaged and pays great attention to what they say.  Digital marketing influencers are classified as micro-influencers (10-15k followers), mega-influencers (above 1 million followers), macro-influencers (500k-1 million), mid-tier influencers (50-500k), and nano influencers. (1k-10k). In India, there are a lot of digital marketing influencers on Instagram. But first, let's take a look at some of the best digital marketing gurus in India and then throughout the world. 
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Table of Content:
Digital Marketing Influencers Globally 2023:


Digital Marketing Influencers Globally 2023:

1) Pulizzi, Joe:
He is the creator of the Content Marketing Institute, which is widely regarded as one of the best content marketing tools for enterprises, businessmen, and newcomers. Inc. Magazine named the CMI the fastest-growing media firm in 2014-15. He has assisted numerous major businesses in establishing their internet presence throughout the years. He also received the Content Council's 2014 John Caldwell Lifetime Achievement Award. As a result, if you're interested to learn all there is to know about content marketing, you should absolutely start following him since he is a top social media marketer.

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2) Patel, Neil:
It is tough to suppose that you have not heard of this man if you are a digital marketer or blogger. He is a social media specialist and one of the most well-known internet personalities. President Barack Obama additionally designated him among the top 100 innovators below the age of 30.

3) Mridul Kabra:
Mridul Kabra, an architect with a significant interest in digital marketing, went on to become a digital marketing instructor. He is presently a Google digital marketing Head specializing in lead creation. In Rajasthan, he was able to organize seminars and instruct 1,000 pupils.

4) Jitender Goswami:
Jitender Goswami is a well-known trainer, speaker, and advisor in the field. He was named Best Entrepreneur of the Year 2021 for his SMMPackage Private Limited, and he also wrote the book "Snapchat Marketing- The Success Rule."4

5) Gary Vaynerchuk:
Gary Vaynerchuk is the appropriate person to learn from if you want to learn from the best. He is a recognized digital marketing guru who began his career as a kid and rose to prominence in the late 1990s. He was one of the first influential individuals who flourished on Youtube. Gary established himself as one of the top five digital marketing influencers as a best-selling marketing book, public speaker, angel investor, and owner of the VaynerMedia digital marketing business. 

6) Barbie:
Barbie does not require an introduction. It was just a matter of time until this late 1950s blond beauty turned to social media to wow new lovers. Her largest fan base is on Facebook, although she also has a sizable following on other platforms, notably YouTube, where she plays the role of a Vlogger.

She has 2.2 million followers on Instagram, 11.1 million YouTube subscribers, around 320,000 followers on Twitter, and more than 440,000 Spotify listeners on a monthly basis. Her Instagram post in favor of the Black Lives Matter campaign, for example, earned over 40,000 likes.

7) Guggimon:
His interests include everything relating to horror. He identifies himself as a "fashion horror artist and mixtape producer with obsessions: axes, handbags, Billie Eilish, designer toys, and The Shining." Guggimon, who is originally from Montreal, Canada, first appeared in June 2019. You may know him as one of Steve Aooki's hype stars. On his Color of Noise tour, he joined this world-renowned DJ and producer. 

8) Kirsty Hulse:
ManyMinds, created by Kirsty Hulse, was one of the first digital enterprises made up completely of remote workers. She is a keynote speaker, creative trainer, and best-selling author who specializes in SEO and content marketing. Kirsty's speeches and workshops address SEO, content marketing, creativity, confidence, and business, with a splash of comedy thrown in for good measure.

9) Rand Fishkin: 
Rand Fishkin is another well-known name among digital marketing influencers. He is a co-founder and former CEO of MOZ, a major SEO tool. In 2003, he started his influencer journey with a blog. The blog grew in popularity and evolved into a consulting firm that subsequently released software. In 2018, Rand Fishkin quit MOZ to launch SparkToro. This software and data company assists professionals in understanding and providing quality to their target clients. 

10) Larry Kim: 
He is the CEO of two prominent digital marketing companies, MobileMonkey Inc. and WordStream. While MobileMonkey has shown its worth on Facebook Messenger, WordStream is a major source of keyword research. Larry is a renowned marketing specialist in Google Ads, and Facebook, Start-ups, and he is the 8th most popular author on Medium. 

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11) Colin McGuire:

Colin McGuire is a customer acquisition guru, keynote speaker, and author. McGuire has expertise in buying and collaborating with companies to enhance their success and development plans as the CEO of Boomn, a DTC growth agency. Boomn essentially runs several e-commerce businesses through a centralized workforce.

Their team manages numerous brands entirely in-house, from product delivery, forecasting, and customer care to content production, marketing, and advertising. His skill makes him a must-see at speaking events as teamwork continues to lead to fresh ideas and the predominance of e-commerce rises.

12) Rajat Jain:
Rajat Jain is a growth hacker and digital marketing expert. He discovered ShootOrder, a digital marketing business in Hyderabad. 
 
Digital marketing influencers are regarded to be experts in their respective fields. They promote businesses and their clients by recommending various products and services. They have a devoted social media following that has grown with time and trust. Their audience is very attentive and engaged in what they say. Micro-influencers (10-15k followers), mega-influencers (over 1 million followers), macro-influencers (500k-1 million), mid-tier influencers (50-500k), and nano-influencers are the different types of digital marketing influencers. (1k-10k). There are several digital marketing influencers on Instagram in India. But first, let's look at some of the top digital marketing gurus in India, followed by the rest of the world.

Read More: 5 R's in Digital Marketing And Social Media Engagement: An Ultimate Guide
 

What will the value of influencer marketing be in 2023?

Influencer marketing is projected to be worth $21.1 billion by 2023. There has been a significant increase of content in recent years, although the rate is slowing. A growing number of businesses have a separate budget for content marketing.
 

What will influencer marketing be worth in 2025?

The value of the influencer marketing sector is expected to expand at a compound annual growth rate of 25% over the following five years, reaching Rs 2,200 crore by 2025, up from Rs 900 crore in 2021.
 

What will the future of influencer marketing look like in 2030?

Furthermore, quick advancements in the features of influencer marketing software are projected to fuel the market's future growth. According to Data Bridge Market Research, the Europe influencer marketing platform market will reach USD 8,152.75 million by 2030, growing at a CAGR of 14.9% over the projected period.
 

What will be the next big thing in marketing in the year 2023?

The most effective marketing approach in 2023 will be one that combines video and textual content: According to Pringle, websites still require written content, but adding video to promote items (and subsequently having the opportunity to share on social media) would help marketers reach a bigger audience.
 

Will the Indian influencer marketing sector reach Rs 2200 Cr by 2025?

Influencer marketing has witnessed a tremendous increase in recent years. According to Social Beat, India's influencer marketing sector would be worth Rs 2,200 crore by 2025.
 

What is the future of Indian influencers?

The influencer marketing sector in India was valued at more than 12 billion Indian rupees in 2022. Over the following five years, it was expected to increase at a compound annual growth rate of 25%.
 

What will marketing look like in 2025?

Future marketing trends in 2025 will emphasise interactive, engaging engagement with consumers and making advertising easier than ever before.
 

Who is the marketing of the future?

In summary, a future marketer is someone who understands the importance of technology in marketing and how to construct a focused marketing campaign accompanied by content that promotes that experience.
 

What will social media marketing look like in 2023?

More raw material and personalised interactions, In 2023, authentic, unpolished material and a determined focus on personalised connections will be critical to social media success. To prepare, marketing executives should broaden their view of who can contribute to this sort of content.
 

What is the scope of influencer marketing in the future?

Influencer Marketing: The Business of the Future, According to MarketsandMarkets, the global market for influencer marketing platforms is expected to reach $24.1 billion by 2025, rising at a CAGR of 32.0 percent during the projected period.