Hootsuite OwlyWriter AI Tool: What, Why and Its Benefits?

Safalta Expert Published by: Aditi Goyal Updated Tue, 25 Apr 2023 08:48 PM IST

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OwlyWriter AI was created as a simple, step-by-step tool that needs very little input to produce post ideas and captions that are optimized for social media. This content production tool gives social marketers the chance to automate content creation duties that will assist to streamline writing processes, inspire creativity and innovation, save time, and improve workflow efficiency.

OwlyWriter AI removes the need for "starting from scratch". Artificial intelligence (AI) is the driving force behind OwlyWriter AI. To assist its users create content more easily while removing the sense of looking at a blank canvas, Hootsuite's AI-powered content generator, OwlyWriter AI, uses quick engineering and Generative Pre-trained Transformer technology (GPT). GPT is made to respond to human inputs in a manner that resembles that of a person.

Source: Safalta.com

Similar to how we humans learned to do this, it mastered this skill by reading, listening to, and copying previously published text. 
 
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However, a GPT plugin is not all that OwlyWriter AI is. Unlike other social media AI applications, OwlyWriter AI can begin working with very little writing. Get precise copywriting formulas for each network or winning post ideas by providing a brief suggestion. Additionally, OwlyWriter AI is aware of the approaching holidays and can assist you in producing timely and joyful material. Posting to social media is simple and quick with OwlyWriter AI. It produces captions and successful post concepts instantly for any network. All users of Hootsuite can utilize the app for free for a certain period of time.
OwlyWriter AI can assist you in creating captivating text for additional marketing channels in addition to creating social media captions and content suggestions. If you're writing for social media or a landing page, OwlyWriter AI offers a number of copywriting formulae that can help you increase conversions and engagement. 
 
The five methods listed below by OwlyWriter AI can assist in producing content for social use cases:
  1. Top-performing pieces should be reused: OwlyWriter AI assists in rewriting material that has been shown to increase engagement and reach by finding the best-performing organic content, helping to replicate the magic without duplicating it.
  2. Write fresh captions: OwlyWriter AI guides users through a menu of options and instantly converts responses into captions that can be customized for social media channels or inspired by distinctive copywriting styles like HOOK (Headline, Offer, Unique Angle, Kicker), AMP (Attention, Marketing Positioning, Proof), WIIFM (What's In It For Me), and AIDA (Attention, Interest, Desire, Action).
  3. Get started and get inspired: Start writing content right away by using OwlyWriter AI as an extension of your own creative content team. Users may provide simple suggestions to OwlyWriter AI to help them come up with ideas for posts and the content that goes with them.
  4. Produce social posts on time: produce timely social posts by giving OwlyWriter AI a link to web content, such as a recent blog post or stimulating article. OwlyWriter AI will then quickly create content from that webpage and turn it into a social post.
  5. Increase audience engagement by focusing on key dates: OwlyWriter AI can come up with pertinent holiday content suggestions to help social marketers capitalize on popular holidays, which will in turn boost timely social engagement. For a brief period, Hootsuite is offering OwlyWriter AI to its customers as an open beta for no charge in order to get insightful feedback for OwlyWriter AI's future advancement.
 
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Benefits of OwlyWriter AI:

  • Social media captions that are generated instantly. OwlyWriter AI will generate intriguing captions in the tone or voice you specify, using a brief description or URL as input.
  • To overcome writer's block, find ideas for content. You're worried about your empty compose box. Request a list of content ideas from OwlyWriter AI by providing a prompt. Then, request that the tool compose the post for you by selecting the option that you like. Like having your own in-house creative content staff.
  • With OwlyWriter AI's repurposing tool, you can expand your audience and increase engagement by making every post a top performer. Select your best-performing post from a list, and it will duplicate the magic without your intervention.
  • Quickly fill your calendar with content The AI behind OwlyWriter is aware of upcoming holidays and significant occasions. All of your celebration content should be written by it to engage your audience and take advantage of trends.
  • Keep yourself and your brand secure by not allowing OwlyWriter AI to post on your behalf. There will always be an opportunity for you to evaluate and update your content. The approval workflows you've already set up are also effortlessly integrated with it.
  • OwlyWriter AI helps you create content with only a few clicks and offers automation, inspiration, and access to all of your social networks in one spot. Additionally, there is no need to leave the Hootsuite dashboard.
As Hootsuite seeks to integrate OwlyWriter AI throughout its whole product experience and clients' content creation workflows, these findings will assist offer more specialized improvements to the content tool. 
 

What is OwlyWriter AI?

OwlyWriter AI was created as a simple, step-by-step tool that needs very little input to produce post ideas and captions that are optimized for social media.
 

Can I utilize OwlyWriter AI without becoming a Hootsuite member?

To effectively utilize OwlyWriter AI, Hootsuite registration is required. For a limited time, it is free to try for all Hootsuite customers and anyone on a Professional or Team trial. 
 

Is OwlyWriter AI able to post on its own?

No. Your content won't be automatically published by OwlyWriter AI. Since you're in charge, you'll always have an opportunity to check and change it.
 

What is the price range for OwlyWriter AI?

For the Professional plan, the annual fee is INR 22,980 / year where only 1 user and 10 social accounts are connected. For the Team plan, the annual fee is ₹90,480 / year where 3 Users and 20 social accounts are connected.
 

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