How to use Google Trends for Marketing in 2023

Safalta Expert Published by: Kunika Tyagi Updated Thu, 16 Nov 2023 04:47 PM IST

Highlights

According to a study by Semrush, 75% of marketers use Google Trends.

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Google Trends is a powerful tool that can be used by businesses of all sizes to improve their marketing strategies. It provides insights into what people are searching for online, and how those search trends are changing over time. This information can be used to inform decisions about keyword research, content creation, and product development. According to a study by Semrush, 75% of marketers use Google Trends.

In 2023, Google Trends is more important than ever before. With the rise of voice search and mobile devices, people are searching for information in new and different ways.

Source: Safalta.com

Google Trends can help businesses to understand these new search trends and adapt their marketing strategies accordingly. Google Trends is used by over 150 million people worldwide.
 
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How to Use Google Trends

Google Trends is a free and easy-to-use tool. To get started, simply visit the Google Trends website and enter a search term or topic. Google Trends will then show you how the search volume for that term or topic has changed over time, as well as related topics and queries.

How to use Google Trends for marketing

Here are some specific ways to use Google Trends for marketing in 2023:
  • Identify trending topics:
To identify trending topics in your industry, simply enter a keyword or phrase into Google Trends and click on the "Related topics" tab. This will show you a list of related topics, along with their search popularity. You can also use the "Time range" and "Geographic location" filters to narrow down your results. For example, let's say you're in the fitness industry.

You could use Google Trends to identify trending fitness topics, such as "high-intensity interval training" (HIIT) or "yoga." You could then use this information to create content about these topics, such as blog posts, videos, or infographics.
  • Research keywords:
To research keywords for your website and content, simply enter a keyword or phrase into Google Trends and click on the "Search interest" tab. This will show you a graph of how often the keyword has been searched for over time. You can also use the "Time range" and "Geographic location" filters to narrow down your results.

In addition to the search interest graph, Google Trends also provides data on related topics and queries. This information can help identify new keyword opportunities. For example, if you're researching the keyword "HIIT workout," you might see related queries such as "HIIT for beginners" or "best HIIT workouts." You could then add these related queries to your list of keywords to target.
  • Analyze competitors: 
To analyze the search trends of your competitors, simply enter your competitor's domain name into Google Trends and click on the "Compare" tab. This will show you a graph of how your competitor's domain name has been searched for over time, compared to your domain name.

You can also use the "Time range" and "Geographic location" filters to narrow down your results. In addition to the comparison graph, Google Trends also provides data on related topics and queries. This information can help identify opportunities to outrank your competitors in search results.


Optimize SEO strategies:
  • Google Trends can be used to optimize your SEO strategies in several ways. For example, you can use Google Trends data to choose the right keywords to target and to create content that is optimized for search engines.
  • You can also use Google Trends data to identify opportunities to improve your website's internal linking structure. For example, if you have a blog post about HIIT workouts, you could link to other blog posts on your website about related topics, such as fitness nutrition, or weight loss.
How to use Google Trends to identify trending topics
  • To identify trending topics with Google Trends, simply go to the Google Trends website and type in a search term. Google Trends will then show you a graph that shows how popular the term has been over time.
  • You can also use Google Trends to identify trending topics in a specific region or language. To do this, simply click on the "Region" or "Language" drop-down menu and select the region or language you want to target.
  • Once you have identified a trending topic, you can use it to create content or marketing campaigns that are relevant to your target audience. For example, if you are a clothing retailer, you could write a blog post about the latest fashion trends or create a social media campaign that showcases your new clothing line.
How to use Google Trends to understand customer interests
  • Google Trends can also be used to understand customer interests. By looking at the search terms that people are using, you can learn more about what they are interested in and what they are looking for.
  • To use Google Trends to understand customer interests, simply go to the Google Trends website and type in a search term. Google Trends will then show you a list of related search terms. These related search terms can give you insights into what other topics your target audience is interested in.
  • You can also use Google Trends to see how popular different search terms are in different regions. This information can be helpful if you are planning to expand your business into new markets.
How to use Google Trends to measure the success of your marketing campaigns
  • Google Trends can also be used to measure the success of your marketing campaigns. By tracking the popularity of your branded search terms, you can see how effective your campaigns are at reaching your target audience.
  • To measure the success of your marketing campaigns with Google Trends, simply go to the Google Trends website and type in your branded search terms. Google Trends will then show you a graph that shows how popular the terms have been over time.
  • You can also use Google Trends to compare the popularity of your branded search terms to the popularity of your competitors' branded search terms. This information can help you to identify areas where you need to improve your marketing campaigns.
Why use Google Trends for marketing?

There are many benefits to using Google Trends for marketing. Here are just a few:
  • Identify trending topics. Google Trends can help you identify trending topics in your industry. This information can be used to create timely and relevant content, which can help you attract more visitors to your website.
  • Research keywords. Google Trends can be used to research keywords for your website and content. This information can help you choose keywords that are relevant to your target audience and have a good search volume.
  • Analyze competitors. Google Trends can be used to analyze the search trends of your competitors. This information can help you identify opportunities to outrank your competitors in search results.
  • Optimize SEO strategies. Google Trends can be used to optimize your SEO strategies. For example, you can use Google Trends data to choose the right keywords to target and to create content that is optimized for search engines.

Examples of Businesses Using Google Trends for Marketing

Here are some examples of businesses that are using Google Trends for marketing:
  • BuzzFeed: BuzzFeed uses Google Trends to identify trending topics and create content that is likely to be of interest to its audience.
  • Neil Patel: Neil Patel uses Google Trends to research keywords to target in his content marketing and SEO campaigns.
  • SEMrush: SEMrush uses Google Trends to analyze the search trends of its competitors and develop competitive strategies.
  • Hootsuite: Hootsuite uses Google Trends to identify trending topics and keywords to use in its social media marketing campaigns.
  • AdWords: AdWords uses Google Trends to research keywords to target in its PPC advertising campaigns.

Google Trends Marketing Examples

Here are a few examples of how businesses can use Google Trends for marketing:
  • A clothing retailer could use Google Trends to identify trending fashion trends. This information could then be used to create new clothing lines and to develop marketing campaigns that target these trends.
  • A software company could use Google Trends to track the popularity of different programming languages and technologies. This information could then be used to develop new software products and features that are in high demand.
  • A travel agency could use Google Trends to identify popular tourist destinations. This information could then be used to create travel packages and to target marketing campaigns to potential travelers.

Google Trends also offers a variety of other features, such as:
  • Related searches: Google Trends shows you a list of related searches that are often performed by users who search for your chosen term.
  • Topical searches: Google Trends shows you a list of topical searches that are related to your chosen term.
  • Rising searches: Google Trends shows you a list of search terms that are becoming increasingly popular.
  • Year in Search: Google Trends shows you the most popular search terms of the year.

Case studies of how businesses have used Google Trends for marketing

Here are a few case studies of how businesses have used Google Trends for marketing:

Airbnb: Airbnb used Google Trends to identify the most popular travel destinations and create content and marketing campaigns around those destinations. This resulted in a significant increase in bookings for Airbnb.

Uber: Uber used Google Trends to identify the times of day and days of the week when people were most likely to search for a ride. Uber then used this information to adjust its pricing and marketing campaigns.

Nike: Nike used Google Trends to identify the most popular types of athletic shoes and create new products that met those needs. This resulted in a significant increase in sales for Nike.

Tips for using Google Trends for marketing

Here are a few tips for using Google Trends for marketing:
  • Use Google Trends to identify trending topics: Google Trends can help you identify trending topics that you can write about on your blog or website, or use in your social media marketing. By writing about trending topics, you can attract more visitors to your website and increase your brand awareness.
  • Use Google Trends to understand customer demand: Google Trends can help you understand what your customers are searching for, so you can create content and products that meet their needs. For example, if you sell shoes, you can use Google Trends to see what types of shoes are trending and what features customers are looking for.
  • Use Google Trends to evaluate the success of your marketing campaigns: Google Trends can be used to track the performance of your marketing campaigns and see how they are impacting search traffic. For example, if you launch a new advertising campaign, you can use Google Trends to see if it is resulting in an increase in search traffic for your target keywords.
Advanced tips for using Google Trends for marketing

Here are some advanced tips for using Google Trends for marketing:
  • Use Google Trends to identify seasonal trends. Some search terms are more popular at certain times of the year than others. By using Google Trends to identify seasonal trends, you can create marketing campaigns that are more likely to be successful.
  • Use Google Trends to identify long-tail keywords. Long-tail keywords are more specific than short-tail keywords and they tend to have less competition. By using Google Trends to identify long-tail keywords, you can improve your website's search engine ranking and attract more visitors.
  • Use Google Trends to track the success of your social media campaigns. You can use Google Trends to track the popularity of your social media posts and hashtags. This information can help you to identify what content is resonating with your target audience.
Google Trends is a powerful tool that can be used for a variety of marketing purposes. By following the tips in this article, you can use Google Trends to identify trending topics, understand customer interests, measure the success of your marketing campaigns, and improve your overall marketing strategy.

Google Trends works by collecting data from the billions of searches that Google users perform each day. This data is then used to calculate a popularity score for each search term. The popularity score is a relative measure of how often a search term is searched for compared to other search terms.

What is Google Trends?

Google Trends is a tool that analyzes the popularity of search queries on Google. It provides data on how often a particular search term is entered relative to the total search volume, allowing you to identify trends over time.

How can I access Google Trends?

You can access Google Trends by visiting trends.google.com.

Why is Google Trends useful for marketing?

Google Trends helps marketers understand the popularity of search terms, identify emerging trends, and tailor their marketing strategies to align with what people are searching for.

Can Google Trends help with content planning?

Yes, by identifying rising topics, you can create content that aligns with current trends and resonates with your target audience.

How does Google Trends analyze data?

Google Trends uses a scale of 0 to 100 to represent the popularity of a search term relative to the highest point of interest over a specified time.

Is it possible to compare multiple search terms on Google Trends?

Yes, you can compare up to five search terms simultaneously to identify their relative popularity.

How can I use Google Trends for competitor analysis?

Compare the popularity of your brand or products against competitors to identify areas where you can outperform or areas that need improvement.

Is location-specific data available on Google Trends?

Yes, you can filter data by region, country, or city to understand regional variations in search interest.

How often should I check Google Trends for my industry?

Regular monitoring is beneficial. Check weekly or monthly to stay updated on evolving trends.

Is historical data available on Google Trends?

Yes, you can analyze data over an extended period to identify long-term trends.

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