Linkedin's New AI Tools and Features in 2023

Safalta Expert Published by: Aditi Goyal Updated Sun, 24 Sep 2023 03:42 PM IST

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The leading professional networking site in the world, LinkedIn, has always been at the forefront of innovation. It will still be redefining how professionals interact, work together, and advance their careers in 2023. By incorporating state-of-the-art artificial intelligence (AI) tools and features, LinkedIn has the potential to completely transform the professional landscape. 

This post will explore the intriguing world of LinkedIn's upcoming AI tools and features for 2023 and show how both companies and job seekers can profit from them.

The New AI Tools on LinkedIn

Once more, LinkedIn has raised the stakes in the dynamic world of talent acquisition. This time, it's with AI-Assisted Messages and Likelihood of Interest, two ground-breaking AI-powered features. With the help of these tools, recruiters will be able to find and connect with candidates more quickly and strategically than in the past.

AI-Assisted Messages

The secret to attracting talent is personalization.


Recruiters often see a 40% increase in acceptance rates when they send individualised InMail messages. However, creating these customised messages can take a lot of effort and time.

However, LinkedIn's AI-assisted messages completely alter the dynamic. Introduced this year as a component of the Recruiter function, it enables you to generate completely personalised outreach communications with merely a single click. The outcome? You increase engagement, save time, and broaden the personalization of your interactions.
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How It Operates:

AI-Assisted Messages retrieve data from a candidate's profile, such as their experience, qualifications, and job status ('Open to Work'). It then merges this information with specifics about your organisation and the available position, including title, responsibilities, location, and pay.

You'll see a "Draught personalised message" button in Recruiter when you click on a candidate's profile. By clicking this button, generative AI will create a message that is customised for that particular candidate.

After the initial message is generated, you can modify the content directly or adjust the fields the AI model uses to further personalise it. For recruiters who want to interact with candidates more effectively, it's revolutionary. (Please be aware that the AI-Assisted Messages feature is currently limited to English.)
Likelihood of Interest

Just picture being able to identify prospects who are most likely to reply to your InMail messages. This is made possible by LinkedIn's Likelihood of Interest feature, which is now included in the Recruiter candidate profile card.

This feature uses artificial intelligence (AI) to compile and decipher real-time interest signals, taking the guesswork out of finding talent. These signals include things like "Interested in your company," "Open to work," prospects from companies that recently laid off employees and InMail acceptance. Next, it determines which applicants are most likely to be interested in your job openings—high or moderate likelihood.

The outcome? You can increase your InMail success rate, greatly increase efficiency, and strategically source talent.

Linkedin's New AI Features

LinkedIn's Likelihood of Interest and AI-Assisted Messages are revolutionary tools in the fiercely competitive field of talent acquisition. They enable recruiters to establish more effective connections with candidates, guaranteeing that talent acquisition stays at the forefront of innovation.

With its smooth integration of AI technologies, LinkedIn emerges as a visionary player as we look ahead to the hiring and job-searching processes in an AI-driven world. LinkedIn's recent adoption of AI technologies is a revolution that will change the way professionals connect and discover opportunities, not just a move to keep ahead of the curve.

AI-Generated Recruiter Messages

The introduction of AI-generated messages in LinkedIn Recruiter is one of the notable developments. With the help of AI, this feature creates customised InMail messages for prospective candidates based on information from their LinkedIn profiles. The communication between recruiters and candidates is expedited significantly by this innovation, resulting in more personalised and interesting outreach. Bid adieu to impersonal, generic messages that frequently wind up in the spam folder.
AI-Enhanced Job Descriptions

The power of AI in LinkedIn extends to job descriptions. AI is now able to help recruiters create job descriptions more quickly. Hiring managers and recruiters can save a significant amount of time by using an AI-enabled tool that creates customizable job descriptions based on basic information. Recruiters gain from this as well as job seekers, who can now locate more relevant job listings with more precise and thorough descriptions.

AI-Powered Profile Creation

LinkedIn's AI-powered profile builder is one example of how committed the company is to improving user experiences. Personalised writing suggestions are provided by this feature, which also suggests how to present users' key experiences and skills in their About and Headline sections. This tool is unique in that it respects each user's writing style, which makes profile creation easier and more user-friendly.

Collaborative Articles

'Collaborative Articles' on LinkedIn is a great illustration of how AI promotes professional growth and knowledge exchange. These pieces, which were created in partnership with LinkedIn's editorial team and AI, compile opinions from the LinkedIn community. It establishes an interactive learning environment for career advancement. The platform facilitates intelligent discussion and collaborative learning by matching these articles with member experts through the use of the LinkedIn Skills Graph.
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The AI Advantage and LinkedIn's Competitive Edge

In the quickly changing field of artificial intelligence today, mindshare and speed of execution are essential differentiators. With its wide distribution networks, access to confidential information, and early adoption of OpenAI technology, LinkedIn is well-positioned to hold onto its leadership position. This AI integration demonstrates how well-established players can maintain their competitiveness by making the most of their current advantages and quickly integrating AI technologies into their platforms.



In summary, LinkedIn's AI integration is a daring step towards influencing the future, not merely a peek of it. LinkedIn is establishing itself as a frontrunner in the AI-powered professional networking market by strengthening recruiter-candidate interactions, optimising job descriptions, streamlining the profile creation process, and encouraging knowledge exchange.

LinkedIn's dedication to AI and innovation is poised to revolutionise the way we connect, find opportunities, and advance in our careers as the professional landscape changes.

What is LinkedIn?

LinkedIn is a social networking platform for professionals. It allows users to create profiles, connect with other professionals, and share information about their careers. LinkedIn can be used for job searching, networking, and professional development.

How do I create a LinkedIn profile?

To create a LinkedIn profile, go to the LinkedIn website and click on the "Join now" button. You will then be asked to provide some information about yourself, such as your name, email address, and work experience. Once you have created your profile, you can start connecting with other professionals and sharing information about your career.

How do I find a job on LinkedIn?

To find a job on LinkedIn, you can use the LinkedIn Jobs search engine. You can also use LinkedIn to connect with recruiters and hiring managers. Once you have found a job that you are interested in, you can apply for it directly on LinkedIn.

How do I network on LinkedIn?

To network on LinkedIn, you can start by connecting with your colleagues, former classmates, and other professionals in your field. You can also join LinkedIn groups and participate in discussions. Once you have connected with other professionals, you can send them messages and learn more about their careers.

How do I use LinkedIn for professional development?

LinkedIn can be used for professional development in a number of ways. You can use LinkedIn to learn about new trends in your field, connect with mentors, and find opportunities for training and development. You can also use LinkedIn to share your own expertise and to contribute to the professional community.

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