Online Digital Marketing Jobs: Salary, Skills and Eligibility

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Vanshika Jakhar

She is an English content writer and works on providing vast information regarding digital marketing and other informative content for constructive career growth.

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In today's digital age, online digital marketing has become an essential part of every business's marketing strategy. As a result, there is a high demand for skilled professionals in the field of online digital marketing. In this article, we will explore the various job roles, salaries, skills required, and eligibility criteria for those looking to enter the field of online digital marketing. We will also discuss some of the top companies in India that are hiring for these roles, providing valuable insights for those seeking a career in this exciting and fast-paced field.

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Table of Content
Online Digital Marketing Jobs

Job Roles
Salary
Skills Required
Eligibility Criteria
Top Companies Hiring

Online Digital Marketing Jobs

Source: Safalta

We will also explore some of the top companies in India that are hiring for these roles, providing valuable insights for those seeking a career in this exciting and fast-paced field.

Job Roles in Online Digital Marketing

Digital Marketing Manager: A digital marketing manager is responsible for creating and implementing a company's digital marketing strategy. They oversee the planning, execution, and optimization of all digital marketing campaigns, including email, social media, SEO, PPC, and content marketing.
Social Media Manager: A social media manager is responsible for managing a company's social media presence across various platforms such as Facebook, Twitter, Instagram, and LinkedIn. They create and publish engaging content, interact with followers, and analyze social media metrics to improve performance.
Content Marketing Manager: A content marketing manager is responsible for creating and executing a company's content marketing strategy. They oversee the creation and distribution of content such as blog posts, videos, white papers, and ebooks.
SEO Manager: An SEO manager is responsible for optimizing a company's website to improve its visibility and ranking in search engine results pages (SERPs). They conduct keyword research, analyze website traffic, and develop and implement on-page and off-page optimization strategies.
PPC Manager: A PPC manager is responsible for managing a company's pay-per-click (PPC) advertising campaigns. They create and optimize ads, conduct keyword research, and analyze performance metrics to improve campaign performance.

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Salary in Online Digital Marketing

The salaries for online digital marketing jobs vary based on the job role and the level of experience of the candidate. According to Glassdoor, the average salaries in India for some of the most common digital marketing roles are:

Digital Marketing Manager: ₹8,00,000 per annum
Social Media Manager: ₹4,00,000 per annum
Content Marketing Manager: ₹9,00,000 per annum
SEO Manager: ₹6,00,000 per annum
PPC Manager: ₹5,00,000 per annum

Skills Required

Marketing and Communication Skills: Candidates must possess excellent marketing and communication skills to effectively plan and execute digital marketing campaigns.
Analytical Skills: Candidates must possess strong analytical skills to analyze data and derive insights to optimize campaigns.
Technical Skills: Candidates must have a strong understanding of digital marketing tools and technologies such as Google Analytics, AdWords, and social media platforms.
Creativity: Candidates must possess creative skills to develop engaging and impactful digital marketing campaigns.
Project Management Skills: Candidates must possess project management skills to ensure campaigns are executed within budget, on time, and with the desired results.
Read more: Digital Marketing Classroom in Noida: Modules, Fees, and Benefits of Job Ready Course

Eligibility Criteria

Education: A bachelor's degree in marketing, advertising, or a related field is typically required for most digital marketing roles.
Experience: Entry-level roles may require up to 2-3 years of experience, while senior-level roles may require 5-7 years of experience.
Certifications: Digital marketing certifications such as Google Ads, Google Analytics, and Hubspot are highly desirable for many digital marketing roles.

Top Companies Hiring

Flipkart: Flipkart is a leading e-commerce platform in India that hires digital marketing professionals for various roles such as social media manager, content marketing manager, and SEO manager.
Amazon: Amazon is a global e-commerce giant that hires digital marketing professionals for various roles such as digital marketing manager, social media manager, and content marketing manager.
Google: Google is a multinational technology company that offers various digital marketing roles such as PPC manager, SEO manager, and digital marketing manager.
Infosys: Infosys is a leading global technology services and consulting company that offers various digital marketing roles such as digital marketing manager and SEO manager.
Wipro: Wipro is a global information technology, consulting, and outsourcing company that hires digital marketing professionals for various roles such as social media manager, content marketing manager, and PPC manager. Related article: Top 10 ways to Achieve Search Engine Optimization (SEO) Strategies
TCS: TCS is a global information technology services, consulting, and business solutions company that hires digital marketing professionals for various roles such as digital marketing manager and SEO manager.
Accenture: Accenture is a leading global professional services company that offers various digital marketing roles such as digital marketing manager and social media manager.
HCL Technologies: HCL Technologies is a global technology company that offers various digital marketing roles such as digital marketing manager, SEO manager, and PPC manager.

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Conclusion

Online digital marketing has become an essential part of every business's marketing strategy, and as a result, there is a high demand for skilled professionals in this field. In this article, we discussed the various job roles, salaries, skills required, and eligibility criteria for those looking to enter the field of online digital marketing in India. We also explored some of the top companies in India that are hiring for these roles, providing valuable insights for those seeking a career in this exciting and fast-paced field. With the right skills, experience, and certifications, you can build a successful career in online digital marketing and contribute to the growth of businesses across various industries.

What is the difference between earned, owned, and paid media in digital marketing?

Earned media is any form of online exposure that you haven't paid for, such as social media shares, likes, or positive reviews. Owned media is any digital asset that your company owns and has complete control over, such as your website, blog, or social media profiles. Paid media is any type of digital marketing that requires payment, such as pay-per-click ads, social media ads, or influencer marketing campaigns.

How important is mobile optimization for digital marketing?

Mobile optimization is critical for digital marketing because more and more consumers are using mobile devices to access the internet. A mobile-optimized website ensures that your content is easily accessible and readable on smartphones and tablets, improving the user experience and increasing engagement.

What are the best ways to measure the success rate of any digital marketing campaign?

The success of a digital marketing campaign can be measured using a variety of metrics, including website traffic, conversions, click-through rates, engagement rates, and return on investment. The specific metrics used will depend on the goals of the campaign and the key performance indicators (KPIs) identified at the outset.

How can social media be used for lead generation in digital marketing?

Social media can be an effective tool for lead generation in digital marketing by creating and sharing content that encourages engagement and drives traffic to a landing page or lead capture form. Social media advertising can also be used to target specific audiences and drive conversions.

What is the role of email marketing in digital marketing?

Email marketing is an important component of digital marketing, as it provides a direct line of communication with customers and prospects. Email marketing campaigns can be used to promote products or services, share news and updates, or provide valuable content that drives engagement and builds brand loyalty.

What is SEO's importance in digital marketing?

Search engine optimization (SEO) is crucial for digital marketing because it helps to improve the visibility and ranking of your website or content in search engine results pages (SERPs). A higher ranking in SERPs can lead to increased website traffic, greater brand awareness, and more conversions.

What are the most effective types of digital content for driving engagement?

The most effective types of digital content for driving engagement depend on the target audience and the goals of the campaign. However, some popular types of content include blog posts, infographics, videos, social media posts, and e-books.

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