Paid Advertising Specialist Jobs: Companies, Eligibility, Vacancies with Salary

Vanshika Jakhar

She is an English content writer and works on providing vast information regarding digital marketing and other informative content for constructive career growth.

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According to a report by LinkedIn, Digital Marketing is one of the top skills in demand in India, with a growth rate of 60% in 2021. Paid advertising has become a crucial aspect of modern-day marketing, and companies are always on the lookout for professionals who can help them create and implement effective advertising campaigns. Paid Advertising Specialist jobs are in high demand in India, and this article aims to provide a comprehensive overview of the companies that offer such jobs, the eligibility criteria, current vacancies, and the salary range for Paid Advertising Specialists in India. Additionally, this article will include relevant statistics to provide readers with a better understanding of the current job market and trends in this field.

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Table of Content 
Paid Advertising Specialist Jobs

 

Paid Advertising Specialist Jobs are in high demand in India, as companies are looking for professionals who can help them create and implement effective advertising campaigns. 

Companies Hiring Paid Advertising Specialists in India:

  1. Purplesoft- PurpleSoft is a technology company based in Tamil Nadu, India. The company offers a range of software services, including web and mobile application development, e-commerce solutions, digital marketing, and cloud services.

    Source: Safalta

    They specialize in providing custom solutions to businesses of all sizes and industries. PurpleSoft has a team of skilled professionals who work closely with clients to understand their requirements and deliver tailored solutions that meet their needs. 
  2. Wellversed- Wellversed is a health and nutrition-focused company based in Gurgaon, India. The company offers a range of products, including nutrition supplements, meal replacements, and healthy snacks. Their products are made with natural ingredients and are designed to cater to specific health needs, such as weight loss, immunity boost, and diabetes management. The company has a strong online presence and is known for its innovative and customer-centric approach to health and nutrition.
  3. Johnson & Johnson- Johnson & Johnson is a multinational pharmaceutical and consumer goods company with a presence in Gurgaon, India. The Gurgaon office serves as the headquarters for the Consumer Healthcare business unit in India. The company is known for its wide range of products, including baby care, skin care, oral care, and women's health products. The Gurgaon office also houses the Johnson & Johnson Institute, which provides training to healthcare professionals across India. The company is committed to improving healthcare outcomes and has initiated several programs and partnerships to support this mission.
  4. Hitachi Energy, Inc.- Hitachi Energy, Inc. is a global company that specializes in the development and manufacturing of energy products, systems, and solutions. The company has a strong presence in Karnataka, India, where it operates a state-of-the-art research and development center that focuses on creating innovative energy technologies. Hitachi Energy, Inc. in Karnataka is committed to developing sustainable energy solutions that meet the evolving needs of customers in India and around the world. The company has a team of highly skilled professionals who work closely with customers to understand their unique requirements and deliver customized solutions that drive growth, efficiency, and environmental sustainability.
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Current Vacancies for Paid Advertising Specialists:

  1. PurpleSoft: PurpleSoft is currently hiring for a Google Ads Specialist role in Tamil Nadu, with a minimum of 2 years of experience in SEM experience and PPC campaigns across Google Ads. 
  2. Wellversed: Wellversed is currently hiring for an Amazon Marketing Specialist role in Gurgaon, with a minimum of 1-2 years of experience in Knowledge of Amazon Seller Central, Amazon Pi, Helium, AMS, and Sellics.
  3. Johnson & Johnson: Johnson & Johnson is currently hiring for a Regulatory Affairs Specialist role in Gurgaon, with a B Pharma and a minimum of 4-6 years of work experience in the regulatory field.
  4. Hitachi Energy, Inc: Hitachi Energy, Inc. is currently hiring for Paid Social Media Advertising Senior Specialist role in Bangalore, with a minimum of 5 years of experience in planning, developing, and executing Paid Search and Paid Social campaigns in a B2B setting.

Salary Range for Paid Advertising Specialists:

The salary range for Paid Advertising Specialists in India may vary depending on the company, the specific role, and the candidate's experience and skills. However, here are some approximate salary ranges for these professionals:

  1. PurpleSoft: The average salary for a Google Ads specialist at PurpleSoft is around Rs. 40,000-70,000 per month.
  2. Wellversed: The average salary for an Amazon Marketing Specialist at Wellversed in India is ₹22,00,000 a year.
  3. Johnson & Johnson: The average salary for a Paid Advertising Specialist at Johnson & Johnson in India is around Rs. 6-12 lakhs per annum.
  4. Hitachi Energy, Inc: The starting salary for a Paid Social Media Advertising Senior Specialist at Hitachi Energy, Inc. in India is around Rs. 10 lakhs per annum.

Eligibility Criteria for Paid Advertising Specialist Jobs:

The eligibility criteria for Paid Advertising Specialist jobs may vary depending on the company and the specific role. However, some common requirements for these roles include:

  1. Education: Most companies require candidates to have a bachelor's degree in marketing, advertising, or a related field.
  2. Experience: All the Companies except Johnson & Johnson require candidates to have relevant work experience of 1-2 years of experience, whereas Johnson & Johnson requires 5-6 years of experience in the regulatory field.
  3. Technical Skills: Candidates should know online advertising platforms, such as Google Ads, Amazon, Facebook Ads, and other ad networks. They should also have experience with analytics tools, such as Google Analytics and many more.
  4. Communication Skills: Paid Advertising Specialists should have excellent written and verbal communication skills to create compelling ad copy and communicate with clients.
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Conclusion:

Paid Advertising Specialist jobs are in high demand in India, with companies such as PurpleSoft, Wellversed, Johnson & Johnson, and Hitachi Energy offering multiple vacancies. The eligibility criteria for these roles may vary depending on the company and specific role, but most require a bachelor's degree in marketing or advertising, relevant work experience, technical skills, and excellent communication skills. The growing importance of Digital Marketing and online advertising in India is making it a lucrative field for professionals to pursue. 

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What is paid advertising?

Paid advertising is a marketing strategy in which businesses pay to have their advertisements displayed on various platforms, such as search engines, social media, and websites.

What are the benefits of paid advertising?

Paid advertising allows businesses to reach a wider audience and target their ideal customers more effectively. It also offers precise tracking and analytics to measure the effectiveness of campaigns and make data-driven decisions.

What are the different types of paid advertising?

There are several types of paid advertising, including search engine advertising, social media advertising, display advertising, and video advertising.

How does search engine advertising work?

Search engine advertising involves businesses bidding on keywords related to their products or services to have their ads displayed on search engine results pages when users search for those keywords.

How does social media advertising work?

Social media advertising involves businesses creating ads and targeting them to specific audiences based on demographics, interests, and behaviors.

What are the key metrics to measure the effectiveness of paid advertising?

Some key metrics to measure the effectiveness of paid advertising include click-through rate, conversion rate, cost per click, cost per conversion, and return on ad spend.

How do businesses decide on a budget for paid advertising?

Businesses should consider their overall marketing goals, the competition, the target audience, and the platforms they plan to advertise on when deciding on a budget for paid advertising.

How can businesses optimize their paid advertising campaigns?

Businesses can optimize their paid advertising campaigns by continually monitoring and analyzing performance metrics, testing different ad variations, and refining targeting strategies to improve audience reach and engagement.

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